Back to lesson
1. What does it mean to know “Why they are?”
It means understanding their origins.
It means understanding their beliefs.
It means understanding their motives.
2. What sorts of beliefs will help you in marketing?
Beliefs about products or market
Beliefs about technology
Beliefs about secret sauce in recipes
3. Why is it important to understand what your ideal client believes?
You can create a bold message that is based on their belief.
You can decide to change your business altogether.
You can create a bold message that ignores what they believe and enforces something else.
Back to the top
© 2017 GoSkills Ltd.
Skills for career advancement