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1. How do we start the messaging?
A package of goods with benefits description.
The bold promise with testimonials.
“SALE, SALE, SALE”
2. Make sure you have a call to action that is ________ and ________.
Make sure you have a call to action that is specific and explicit.
Make sure your call to action is similar to filling out a survey and homing pigeons are available.
Make sure you have a call to action that is elusive and can be done many ways.
3. Why tell a personal story about your company?
To build rapport. Ideal clients will start to know, like, and trust you.
To eliminate awkward silence.
To remind your ideal clients that the company is run by humans not technology.
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