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1. What are items of value?
Deals and promotions you provide your industry.
Your experiences on your resume as an industry expert.
Information you provide as an industry expert.
2. What are some examples for items of value?
Links to sources, sharing other expert opinion pieces
Poetry, timeshare, cars
How-to video, best practices white paper, tips blog post
3. How can you make these items of value easy to find?
You can link them on your website.
You can send mailers out with the URL listing.
You can embed a podcast or video into your website.
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