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1. What are items of value?
Deals and promotions you provide your industry.
Information you provide as an industry expert.
Your experiences on your resume as an industry expert.
2. What are some examples for items of value?
Poetry, timeshare, cars
How-to video, best practices white paper, tips blog post
Links to sources, sharing other expert opinion pieces
3. How can you make these items of value easy to find?
You can embed a podcast or video into your website.
You can send mailers out with the URL listing.
You can link them on your website.
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