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1. Why use the law of scarcity?
It motivates your prospects to wait for the next best thing.
It motivates your prospects to read through your website.
It motivates your prospects to purchase sooner.
2. What is an example of a specific call to action?
A flyer that says, “call now for more information, or check us out online.”
A weblink that says, “click here to get started!”
A billboard that says, “should you decide to know more, try googling us.”
3. What is price juxtaposition?
A comparison in which your core price is less than competition price for a similar product or service.
It’s a yoga move.
A system that allows your core price to fluctuate.
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