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1. What is re-targeting?
Purchasing user information.
A way to follow visitors and have your ads displayed on other sites they visit.
A tool to adjust your audience.
2. What are some advantages of social media ads?
Quick, direct results and easy to track.
Inexpensive and easy to use.
It is simple fun.
3. What is a disadvantage of social media ads?
The barrier to entry is really high.
Requires lots of strategy and effort.
Requires lots of experimentation to find the ad that performs.
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