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1. What is re-targeting?
A tool to adjust your audience.
Purchasing user information.
A way to follow visitors and have your ads displayed on other sites they visit.
2. What are some advantages of social media ads?
Quick, direct results and easy to track.
Inexpensive and easy to use.
It is simple fun.
3. What is a disadvantage of social media ads?
Requires lots of strategy and effort.
Requires lots of experimentation to find the ad that performs.
The barrier to entry is really high.
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