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1. What is some important information will you gain from analytics?
Ad viewer email addresses
Number of ad views and clicks
2. What is the conversion rate?
Differentiating the cost of advertising and ROI.
Differentiating between views, clicks, and purchase.
Distinguishing competitor clicks and prospect clicks.
3. What is one way to track print ads?
Use a separate phone number or web address.
Tracking print ads is unnecessary.
Tell them to use a secret password.
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