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1. What is some important information will you gain from analytics?
Number of ad views and clicks
Ad viewer email addresses
2. What is the conversion rate?
Differentiating between views, clicks, and purchase.
Distinguishing competitor clicks and prospect clicks.
Differentiating the cost of advertising and ROI.
3. What is one way to track print ads?
Tell them to use a secret password.
Tracking print ads is unnecessary.
Use a separate phone number or web address.
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