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1. Revisit content and ask:
How can we streamline content?
How can we improve the content?
How can we access other new clients?
2. What is A/B Testing?
Post two ads and review which has a higher conversation rate. Improve the better of the two and repeat using the improved ad and the original.
Post two ads with two different offers to get client type A and type B interested.
Post two ads with two different contact numbers.
3. What do you gain with improving and experimenting with ads?
You gain a more predictable ROI.
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