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1. Revisit content and ask:
How can we access other new clients?
How can we improve the content?
How can we streamline content?
2. What is A/B Testing?
Post two ads with two different contact numbers.
Post two ads with two different offers to get client type A and type B interested.
Post two ads and review which has a higher conversation rate. Improve the better of the two and repeat using the improved ad and the original.
3. What do you gain with improving and experimenting with ads?
You gain a more predictable ROI.
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