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1. What do you start with to gain leverage?
A revenue forecast.
A cost assessment.
2. What does leverage do?
It makes us leave the room.
It makes us self-aware.
It makes us take action.
3. What are some costs if the desired outcome is not achieved?
Some costs are personal savings and running water.
Some costs are time, money, and market share.
Some costs are employees, friends, and loyalty.
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