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1. What do you start with to gain leverage?
A cost assessment.
A revenue forecast.
2. What does leverage do?
It makes us self-aware.
It makes us leave the room.
It makes us take action.
3. What are some costs if the desired outcome is not achieved?
Some costs are time, money, and market share.
Some costs are employees, friends, and loyalty.
Some costs are personal savings and running water.
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