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1. You need to write a press release: when should you identify your target audience?
Before starting to write the press release.
After writing the press release.
While writing the press release.
2. How can you identify your target audience?
You don’t need to identify a target audience.
To identify your target audience, you need to ask yourself a number of questions, such as ‘who is interested in my news?’ and ‘who wants/needs my product?’
Identifying your target audience is easy: just look at your old customers.
3. Your target audience can be broadly divided into two categories, what are they?
Existing customers and new customers.
Insiders and outsiders.
Media representatives and the general public.
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