About this lesson
LinkedIn is currently the top social media platform for professionals, and a recent survey indicates it is the preferred one among journalists. This is why it’s important to learn how can you use it to the benefit of your company
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Using LinkedIn to Connect with Journalists
LinkedIn is currently the top social media forum for professionals and a recent survey indicates that this social media platform is the preferred one among journalists. This is why it’s important to learn how can you use it to the benefit of your company.
When to use
To make contact with journalists.
- Connect with as many industry-specific journalists as possible: on LinkedIn, you can reach out to specific professionals because members are categorized by industry and job title. You can easily do a search for “journalist” and then define the industry: this will narrow down your options to those individuals who are more relevant to your field.
- Approaching your contacts: If you have thousands of contacts, you can use a feature that allows you to export your list to Excel where you can sort through your contacts and filter out the journalists. You can either choose the individual approach – email each of the journalists via LinkedIn with your pitch – or the automated approach – use the feature “Publish a post” with the headline “PRESS RELEASE” and those connected to you will receive a notification about your press release. Whether you choose an automated or individual approach depends also on the topic of your press release, on your industry, and on how much time you have: the automated approach is much faster than the individual one.
- Using LinkedIn Groups: you can find groups that will be home to many journalists and create a presence (e.g. like, share, comment, etc…).
- Using LinkedIn Pulse: you can monitor trending news to gain an understanding of what is being read and sought after by the media and your clients. Good if you’re just starting out.
- Create a positive presence: this way, people will want to be associated with you. Try to be yourself. Keep it as real as you can.
How to export your LinkedIn contacts to Excel
- Log in to LinkedIn and click on the 'Connections' tab
- Click on the Settings cog on the upper right of the page
- Click 'Export Linkedin connections'
- Select 'Microsoft Outlook (.CSV file)' and 'Export'
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