About this lesson
Becoming a journalist’s ally means that you make their job easier, which in turn will help you by increasing your chances of getting your press release published.
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Becoming a Journalist’s Ally
Becoming a journalist’s ally means that you facilitate their work and this will in turn help you by increasing your chances of getting your press release published.
When to use
Throughout your interactions with journalists.
- Demos & Samples: If your press release is about a product, ask if they would be interested in a product demo or sample to look at or play with.
- Get ready for your interview: be real and genuine, show the real you behind your company and product. Before the interview, find out what they want – it might be facts, figures, photos, media footage, case studies or quotes – and do your best to give it to them.
- Local versus national angle: if you are going to be interviewed by the local press, giving your news a local angle will make it more relevant. Ask yourself “how will my news affect the local community?” If you are going to be interviewed by the national press, you will need to show that your news is of interest to the population at large.
- Problem versus solution angle: you could take either the problem or the solution angle depending on which aspect of your news/product you decide to focus on.
- Keep a positive attitude if you get a negative review: any form of criticism – negative articles, comments, or reviews – is an opportunity to grow and perfect the loopholes in your company or product. Keeping a positive attitude will show journalists that you are open to learning and growing and will allow the relationship between you and the media to continue in a fresh and positive way.
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