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1. What is a good starting point to approach a speech or presentation?
Picturing yourself concluding your speech to applause from the audience.
Writing down what action you want the audience to take when you have finished speaking, e.g. approve a budget, vote for you, invest capital in your business.
Asking yourself what you want to gain from your speech.
2. Before you start writing your speech, what should you do?
Write three paragraphs with three ideas, and edit them until you get it right.
Think about what ideas you care about.
Brainstorm all the ideas you can think of that are relevant to your topic and might interest the audience.
3. Why is it a bad idea to go straight to writing a speech without any prior preparation?
It is not a bad idea because it will take less time.
It is likely that your speech will have too many ideas for the audience to remember.
It is likely that you will have too many ideas, and many of them will not be relevant, interesting or memorable to the audience.
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