AI for Beginners
AI for Beginners
What you’ll learn
While artificial intelligence is clearly a growing area for many types of work, it’s easy to feel overwhelmed by its intricacies and implications. In this course, taught by longtime marketing analyst and passionate AI advocate Jim Sterne, you'll learn the basics of what you need to know to get started using AI.
First, you'll discover the basics of what artificial intelligence truly is. Then you'll explore some additional concepts related to AI, such as natural language processing, computer vision, and machine learning. Then you'll be introduced to applications machine learning, artificial intelligence, and how the two work together. You'll also review the relationship between humans and AI, and how you can use AI to your benefit. Finally, you'll get a peek into the future state of artificial intelligence.
Upon completion of this course, you'll feel prepared to begin leveraging AI to your advantage.
Syllabus
Download syllabus-
1
AI: not what you see in the movies Self-aware, robot warriors subjugating humanity is the stuff of science fiction. Science fact is far more interesting - and useful. After watching this lesson, you'll be able to identify the difference and how it helps keep you from sounding clueless, 4m
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2
How AI came about Artificial intelligence has been on the drawing board for 70 years. After this lesson, you'll be able to discuss where AI has evolved from and why you are prepared to be using it successfully. 3m
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3
AI is an umbrella term Today’s new tools will dictate tomorrow's success. After this lesson, you'll be able to articulate what artificial intelligence is and how your marketing efforts can make the most of it. 3m
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1
Ability to turn speech to text Natural language processing is a large part of artificial intelligence. After this lesson you'll be able to identify how hard it is to turn speech to text, realize how you're using it already, and be able to see ways it might be useful. 3m
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2
Ability to turn text to meaning Being able to read and being able to understand are different. After this lesson, you'll be able to see where a computer's ability to comprehend has limits. 2m
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3
Ability to analyze meaning for sentiment A huge portion of the brain is dedicated to grasping how others feel - beyond what they say. After this lesson, you'll be able to critique a machine's inability to truly understand humans and why that's not so bad. 3m
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4
Ability to imitate human speech An artificial intelligence bot can converse with humans - even with voice. After this lesson you'll be able to explain the value and limitations of chatbots and smart speakers, how they might be useful, and where they are simply not ready for prime time. 3m
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5
Ability to write Was this sentence written by a human? Are you sure? This lesson will help you discern how close computers are to writing like humans... and how far away they are. 3m
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1
Recognize objects How does a computer “see”? After this lesson you'll know how machines imitate vision for facial recognition and augmented reality. 2m
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2
Interpret video + deep fakes Don't believe everything you see. This lesson raises some serious questions you should be asking about fake news and fake videos. 2m
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3
Computer vision uses There are plenty of good uses for computer vision and video manipulation from shopping to Zoom backgrounds to medicine. After this lesson, you will be able to come up with new ideas about the future of computer vision. 2m
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ML is a new way of programming Machine Learning is very different from other programming. After this lesson you'll be able to converse knowledgably about the key fundamentals of machine learning and why it is so powerful. 5m
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2
Supervised Learning Supervised Learning lets you train the computer to identify objects, sounds, and patterns very quickly and at scale. This lesson will allow you to imagine whole new ways to use Machine Learning. 3m
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3
Unsupervised Learning Unsupervised Learning can find patterns in data that humans would never see. After this lesson you'll be able to spot where this unique type of artificial intelligence can be used in all walks of life. 4m
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4
Reinforcement Learning Reinforcement Learning is the workhorse of AI. After this lesson, you'll see how this tool can improve a wide variety of tasks that we used to think only humans could perform. 3m
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ML is good at these things Artificial Intelligence is very good at two types of data manipulation: Dimensionality and cardinality. After this lesson, you'll be able to distinguish these two capabilities and identify where they can be put to work. 3m
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2
What AI needs to work AI needs a lot of clean, trustworthy data and a very clear problem to solve. After this lesson, you'll have a better idea of when to NOT use artificial intelligence, that will make you the smartest person in any room. 2m
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3
Checklist for AI projects There are a few things you'll need to make an AI project successful. If you know these things and the sequence they come in, you'll be able to contribute to any AI project as a valuable member of the team. 3m
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4
AI warnings Artificial intelligence is not inherently dangerous, but it can cause you some problems. After this lesson, you'll be able to spot the issues that AI can cause. 4m
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Roles you might play There are lots of different talents and skills needed to make AI work well. After this lesson, you'll be able to identify where you would be happiest and most productive on an AI project. 3m
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2
Augment yourself You can use AI to give yourself superpowers. After this lesson, you'll have a clear picture of how you might train your own squad of AI-powered bots. 3m
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3
Why humans will always be needed AI cannot do it all. This lesson points out where humans will always be needed. After this lesson, you'll know exactly where to focus your studies to ensure you'll always have a job. 4m
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Long list of uses There are many ways AI is being used today. This lesson delivers a list of uses to help you understand the state of the art today. 4m
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The future of AI AI is such a new tool that we are still coming up with new ways to put it to work. After this lesson, you'll be able to see the possibilities and come up with your own new ideas. 3m
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1
In your hands Congratulations—this is the end of the course, and the beginning of your AI journey. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Jim Sterne
Jim Sterne focuses his forty years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. Following his humorous Devil's Data Dictionary, Sterne published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne founded the Marketing Analytics Summit (formerly the eMetrics Summit) in 2002, which was the birthplace of the Digital Analytics Association. He served on the DAA Board of Directors for 15 years and is now Director Emeritus.
Jim Sterne
Author, Consultant, and Marketing Analytics Expert
Accreditations
Link to awards
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