Business Cards

Quick reference

• 00:04 Now our work with customer facing communications moves on to business cards
• 00:09 which we can consider the essential contact form in the professional environment.
• 00:16 Whether you're in business for yourself or responsible for marketing or administrative needs for a company, you'll quickly learn that
• 00:25 business cards are one of the first places where brands are identified in print.
• 00:30 And they serve as a vital foundation for professional contact
• 00:34 with customers and stakeholders and they go along with; Company literature and mail, for
• 00:41 example a business card might accompany any sales letter.
• 00:48 Personal event attendance, professionals need to have business cards on hand
• 00:53 when attending a conference for example.
• 00:56 Business cards are often used as a meeting leave behind you'll want people to be able to
• 01:03 reach you for follow later after a larger group presentation or a one and one bank meeting.
• 01:10 And business cards can also be distributed in lieu of in-person presence, for instance the
• 01:17 cards of executives that sit on the front desk or in a doctor's office or an agent's representative. If
• 01:25 someone isn't in or isn't available their contact information still is with a business card.
• 01:34 In your business writing role you could easily find yourself involved in all levels of client outreach in customer communications.
• 01:42 Including writing the text that will appear on company business cards,
• 01:46 so when you're considering the content for your cards you should definitely remember their fundamental purpose.
• 01:52 Which is to use for easy reference to the business contact information all of the person on the card.
• 02:00 Some business cards are meant to be extra special and when that's true, creative work is often a marketing and design function.
• 02:08 But for business writing purposes the content can be basic business facts and it will still be effective. One thing to note, you want your card
• 02:18 to be uniquely identified with your band. You should have a logo or at least a bold name and colors that
• 02:27 will set you apart if your cards are distributed
• 02:30 in a mass of others.
• 02:33 The name of the cardholder, a title if appropriate,
• 02:37 and the primary and secondary forms of contact should all be on a business card
• 02:42 Is there a phone number or an email to advertise and what about an office address?
• 02:48 Include the other applicable contact information for your business and for some the website address will be the most important...
• 02:57 That's all you need to know when writing a business card.
• 03:00 The purpose is easy reference, and uses are generally to accompany a person
• 03:05 in an appearance, or with some literature, or when you can't meet someone. But here's a great trip to wrap things up.
• 03:13 Compare the cards of competitors, customers and stakeholders in your industry
• 03:19 to get a sense of what style work for them and what you might like to include
• 03:24 in yours when you're about to write your own business card. It's a great way to benchmark the
• 03:32 information people put out there, because they are mini contact forms in your profession.

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