GoSkills
Help Sign up Share
Back to course

About Us and Company Profile Pages

Compact player layout Large player layout

Locked lesson.

Upgrade

  • Lesson resourcesResources
  • Quick referenceReference
  • Transcript
  • Notes

About this lesson

Learn the uses of an about page or company profile page for a website and how the page content best informs visitors about the business.

Exercise files

Download this lesson’s related exercise files.

About Us and Company Profile Pages.docx
61.3 KB
About Us and Company Profile Pages - Solution.docx
61.3 KB

Quick reference

Topic

Learn the uses of an about page or company profile page for a website and how the page content best informs visitors about the business.

When to use

When creating or revising content for an about page on a website.

Instructions

Purpose

Typical purposes of an about page on a business site:

  • Answer questions about the business for visitors
  • New visitors determine if they are in the right place
  • Repeat visitors may be evaluating more deeply
  • Regular users may be ready to make a purchase
  • History, changes, personality and facts are shared

Content

  • Different approaches are suitable for the about page, or company profile page, depending on style of site and brand voice of the business
  • Journalistic, inverted triangle/who what where when how style is shown in the GoSkills website about page
  • Conversational, personal, social style is shown in the pentozen.com/begin page example
  • Creative, design-driven, abstract may be used in certain industries like advertising or the arts; an example: www.mekanism.com/about
  • Business writing application for about pages always focuses on readers of the page somehow
  • The writing should cover what the business does to serve the audience, how it delivers that, what value, differentiation, validation, and facts
Login to download
  • 00:05 Let's dig into the About page or Company Profile age
  • 00:10 for a web site and how the content best informs visitors to the site about the business.
  • 00:18 When creating or revising content for and about page on the website it's important to realize that this page
  • 00:25 is your chance to connect
  • 00:27 with a potential customer
  • 00:29 on what is a more personal level
  • 00:32 than perhaps any other page on your site.
  • 00:36 You can answer questions about your business
  • 00:40 for visitors especially when they're new visitors; this is important.
  • 00:45 New visitors will use your about page to determine if they are in the right place for them and their needs.
  • 00:53 Repeat visitors to your site may have come back to evaluate a little bit more deeply and they'll go to the about page for that.
  • 01:02 Regular users of your site may now be ready to make a purchase so they visit your profile
  • 01:10 to find out what they need to know before doing that.
  • 01:15 And the history and changes of your business, the personality of you and your site, and important facts about your business are often
  • 01:26 shared on your about page and savvy website shoppers and visitors know this.
  • 01:34 The content of an about page can contain a lot of facts but also a lot of personality
  • 01:42 That's why we need to remember that
  • 01:44 different approaches to this page,
  • 01:47 depending on the style of the site and the brand voice of the business are suitable for different companies.
  • 01:56 there is a more journalistic or inverted triangle type approach that is very common and
  • 02:02 that example is shown here on the GoSkills about page.
  • 02:08 That is the typical who what where when and how approach, and we see some samples in this writing.
  • 02:17 For example Who does GoSkills help? GoSkills helps you and in the first sentence GoSkills helps
  • 02:24 anyone. And what can they help you do? Well they help you learn and so on...
  • 02:31 But other about pages might
  • 02:34 appear more conversational
  • 02:35 a little more personal, or little more social that is apparent in my about page, if you wanted to visit over at pentozen.com and that page is titled
  • 02:46 begin. You can learn a little bit more about me and my business there.
  • 02:54 Some about pages in certain industries
  • 02:57 might vary all the way to a little more extreme on the creative side, or they might have less copy and be more design-driven. In some
  • 03:06 fields they might even seem abstract compared to
  • 03:11 some business profile pages. Here is an example of one at mekanism.com
  • 03:19 Take a peek it's fun and you'll get an example of an about page that doesn't confine to some of the more standard approaches.
  • 03:28 But a business writing application for an about page always focuses ideally on readers of the
  • 03:35 page first. It seems like an about page is about you but it's really more about them.
  • 03:43 What the business does should be covered
  • 03:45 but it's what the business does to serve the audience.
  • 03:48 How the business delivers to the reader and what value it brings.
  • 03:53 Cover some differentiation what makes you different and validate.
  • 03:58 But all of these things should be contained in facts.
  • 04:02 So and about page we see is a very important element of a website and you want to approach the writing of yours according to
  • 04:11 the style and brand voice of your business and also of your site, keep it consistent with what
  • 04:23 you're offering; and remember its focused on the readers and it's about them more than about you.

Lesson notes are only available for subscribers.

Sales Pages and Opt-In Offers
5m:59s
Share this lesson and earn rewards

Facebook Twitter LinkedIn WhatsApp Email

Gift this course
Give feedback

How is your GoSkills experience?

I need help

Your feedback has been sent

Thank you

Back to the top

© 2021 GoSkills Ltd. Skills for career advancement