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Overview
Are your business writing skills leaving a lot to be desired? Do you want to write with greater impact, clarity, and efficiency?
Our business writing skills course is the gateway to a whole new world of communication. Whether you are looking to communicate more effectively with customers, or want to write more effective emails and internal communications, this course will elevate you to higher echelons of communication prowess.
In a series of bite-sized, engaging lessons, you will learn to conquer:
- The fundamentals of style, tone, and grammar,
- Writing letters, emails, inquiries, sales, and other professional formats,
- Creating internal business communications, including setting the right tone and writing memos, announcements, and reports,
- Writing for social media and other marketing channels,
- Responding to customer support queries, and
- Writing website essentials, including website and landing page copy, and much more.
By the end of this course, you will be a more confident, effective, and engaging communicator and you will be prepared to use these skills to find a new job, secure a promotion, or improve your performance in your existing role.
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Summary
Instructor
Syllabus
Introduction
1
Introduction to Business Writing Skills
We evaluate the importance of business writing and what will be covered in this course.
Video time: 02m 25s
Business Writing Basics
1
Communication Basics
Video time: 05m 19s
2
Verbal vs. Written Communication
Video time: 04m 36s
3
Writing Style and Tone for Business
Video time: 06m 20s
4
Scope of Business Writing
Video time: 03m 31s
5
Punctuation, Grammar, and Spelling
Why are grammar and spelling (still) important, especially in business communication? How can punctuation change meaning?
Video time: 08m 22s
Business Writing Tools
1
The Role of Email in Business Communication
Video time: 04m 49s
2
Email Apps and Features
We'll take a look at common email applications in business and their features.
Video time: 04m 13s
3
Email Content & Etiquette
We'll discuss standard email structure - what to say, how to end your message - as well as using personal vs business accounts, and why it matters.
Video time: 04m 00s
4
Email Pitfalls & Best Practices
We'll cover email best practices: who to CC/BCC, when to forward, when to email, and when not to email.
Video time: 03m 12s
5
How to Compose Engaging Letters
We'll examine best practices for message design and how much to include, especially in electronic formats. We'll also discuss how best to use images, links, attachments, and how to make your message stand out.
Video time: 03m 05s
6
Using Chat and Collaborative Platforms
We'll talk about the differences and how to write for platforms like Slack, Basecamp, and other online collaborative environments.
Video time: 03m 14s
Internal Communication
1
Office Memorandums
Video time: 03m 38s
2
Communicating Bad News
Video time: 03m 02s
3
Recognition and Commendation Letters
What should you consider when commending employees for outstanding performance? We discuss the best practices and how to structure an official letter.
Video time: 04m 17s
4
Disciplinary & Warning Letters
Turn negative into positive by giving meaningful and effective written feedback on poor employee performance.
Video time: 02m 47s
5
Communicating With Reports
When is it better to write a report instead of a letter, and how do they differ?
Video time: 03m 31s
6
Formatting Simple Reports
What should you consider when preparing simple, information-only reports?
Video time: 03m 06s
7
Preparing Comprehensive Formal Reports
Preparing a formal business report doesn't have to be nerve-racking. Follow these guidelines and you're covered.
Video time: 06m 44s
External Communication
1
Customer Communication Basics
We examine best practices when communicating general information to someone outside the organization when you are seen as a representative of the organization.
Video time: 03m 10s
2
Responding to Customer Queries
How should you respond to written neutral requests from customers?
Video time: 04m 53s
3
Commendations and Complaints
How should you respond to complaints and commendations from someone who used your service?
Video time: 04m 05s
4
Collection Letters
What approach should you take when you have trouble collecting from customers?
Video time: 04m 36s
5
Potential Business Contacts
When "cold" contacting someone via email or social media, how do we convey a positive image and increase our chances of getting the business?
Video time: 04m 58s
6
Social Media Basics
Video time: 03m 54s
7
Government Organizations and Regulatory Bodies
How should we respond to regulatory bodies when our organization is governed by specific rules and guidelines?
Video time: 03m 27s
Final Word
1
Privacy & Legal Considerations
How does privacy affect company policies on business communication? What steps can be taken to keep digital and paper documents secure?
Video time: 04m 04s
2
Golden Rules & Course Takeaways
What are the most important principles to remember in business writing? What emerging trends should we pay attention to?
Video time: 04m 22s
