About this lesson
In order to be successful in sales, you must be an expert in your products and services as well as your competitors’ products and services.
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Be an Expert in Your Product or Service
Being an expert in your product or service helps you understand your advantages and overcome your disadvantages.
When to use
You should always be an expert in your products and services, so you can speak to the advantages and overcome the disadvantages.
To become an expert in your products and services you need to do the following:
- Know the features and the benefits of your products and services.
- Know the features and the benefits of your competition’s products and services.
- Know what advantages you have in the marketplace over your competitors.
- Know what disadvantages you have in the marketplace and how to overcome them.
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