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About this lesson
The most successful sales people get as much information about a prospect or company before they make their first connection. In this video, you’ll learn how to do the same.
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Research Your Ideal Client List
To connect with your ideal clients, you need to do some research. Find out more about these clients, so that you can custom tailor solutions to their needs.
When to use
As a sales person, you should always research your ideal client list so you can connect with those clients.
Get connected with your clients. In the last video, we made a list of our ideal clients. We know their traits, we know who these people are, we know what companies these are, and we know we want to get connected with them. Next, you need to do some research.
There are a couple of ways to do this.
- Online – Look up your ideal clients on Google, read news articles about these clients, look at their social media and blogs. Use the information you find to get your foot in the door and connect with your ideal clients.
- Mutual acquaintance – Ask someone you know from an association, a friend or a colleague for an introduction to your ideal client or for more information about your ideal client.
- Interview – Do an interview for your blog, create a video, do an e-book, a white paper, or a podcast and interview someone that is your ideal client. This will allow you to find out more about them.
Research allows you to custom tailor your solution to your ideal client’s needs.
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