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About this lesson
Learn how to use Quick Response (QR) Codes, which are device-scanable images that will deliver information or send the user to a product webpage.
Download this lesson’s exercise file.Creative Ideas - QR Codes in Catalogs.docx
Creative Ideas - QR Codes in Catalogs
A Quick Response or “QR” Code is a device-scannable image that will send the user to a website and/or return information about the scanned product, like a marketing message.
When to use
Including a QR code image into a catalog is a creative idea to provide more information than possible on a print publication, for instance, sending the user to a website product page.
- Continue from the previous lesson on how to Create a Catalog.
It will be necessary to create the QR Codes and save them to your database location. This is a time consuming step, but a necessary one.
- Create the QR Codes by searching the internet for a “Free QR Code Generator”. At the time of writing this instruction page, the site www.QRstuff.com is used for the video lesson.
- Enter the website or text message for each product.
- Click the “DOWNLOAD QR CODE” for each product.
- Make sure you can find where the QR Codes saved on your computer system.
- Edit the catalog database and add a new field called “QR Code” and update the catalog layout.
- To edit the existing database in Publisher, you will click and then click Edit List:
- Select the name of the Data Source, then click EDIT.
- Add the field “QR Code” then enter the file locations of each QR Code that corresponds to the product on each line:
- The entire ribbon will be active at this point and you can finish the catalog project:
- To merge product information into the Catalog pages, click the “Text Field” button and arrange the fields to your preference.
- This is a good time to also format the font of the Text Fields.
- Be careful not to delete the arrows on either side of the text field or it won’t find the corresponding database entry.
- To include a QR Code image with the catalog items, click the “Picture Field” button and place the “QR CODE” field into the layout to your preference.
Note: if images do not appear as expected, confirm the database contains the correct file location of each picture as well as the file type extension: .JPG or .TIF or .PNG
- To arrange the entire catalog, click the Layout gallery and choose a layout of your preference.
- When the fields are all in place, click the “Merge to New” button and review the catalog for any changes or edits, then Print the finished catalog.
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