About this lesson
In a nutshell, the purpose of a press release is to inform the media and the public about noteworthy information that has the potential to entice readers to want to find out more.
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The Purpose of a Press Release
In a nutshell, the purpose of a press release is to inform the media and the public about noteworthy information that has the potential to entice readers to want to find out more. It should make journalists want to contact you for a full interview or to write an article themselves. It must provide information about the latest trends, achievements or products of a business, organization, or high profile person.
When not to use
A press release should not be used when you want to tell a complete story, to advertise something, or update your social media status.
It is appropriate to use a press release for any of the following topics:
- A new member being added to the board of directors
- Change in top management or restructuring
- Moving office location or new offices
- A new service provided by your company
- Product launches
- Business functions
- New investors or partnerships
- New projects
- New brands added
- New hires and promotions
- Any honors or awards received
- Market research results
- New retail outlets
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