Get Your Press Release Published

Quick reference

• 00:05 Now, I'm sure that you're going to agree with me that the ultimate aim is to get
• 00:10 the press release to be published.
• 00:13 Let's take a look at what we can do to increase our chances of this happening.
• 00:19 As mentioned, it's quite crucial that you request the submission guidelines
• 00:23 of each individual publisher that we want to work with.
• 00:26 Now obviously, if the press release doesn't meet both the formatting and
• 00:30 the publishing guidelines, then it's more likely that it's going to be rejected.
• 00:35 What would these be?
• 00:36 Formatting guidelines are just things like the form type, and the form size, and
• 00:41 publishing guidelines will just be the length and the topic and the tone.
• 00:45 But if we can follow these,
• 00:48 chances are bigger that we'll be accepted straight away.
• 00:51 We won't be rejected and sent back for modifications because if we do that
• 00:56 it could, of course, make us miss the timeline.
• 01:00 Now when we're working here in a fast-paced world of media communication,
• 01:05 most editors and journalists, this is what's happening behind the scenes,
• 01:09 they copy and they paste the press release.
• 01:11 They paste it straight onto their blog, onto their magazine, onto their newspaper.
• 01:16 What we want to do is we want to really facilitate that process.
• 01:20 It's important that all the required information is provided In the appropriate
• 01:25 format so that they can just keep flowing with this particular workflow of theirs.
• 01:31 Now why would I want to include photographs and
• 01:34 videos in my press release?
• 01:36 If you include it, you'll provide journalists and
• 01:38 editors with all the information that they need to feature you.
• 01:42 So take note, including a photograph and
• 01:45 a video, it really increases the chance of us being featured.
• 01:49 If you think about it, they don't have the time to create the images or media for
• 01:53 your press release.
• 01:55 Your goal here is to make their life as easy as possible.
• 01:59 By giving them everything that is needed for the publication of your press release,
• 02:03 you're also showing the journalist and the editors you understand the demands of
• 02:08 their job and you're actually respecting it and helping them with that.
• 02:12 Now timing is critical, I mean, timing is almost everything here.
• 02:17 Why do we say so?
• 02:18 Some news is obviously time sensitive.
• 02:22 If you leak information too soon, then you shoot yourself in the foot.
• 02:26 If the information is sent too late, it's already old news and
• 02:30 somebody else may have beaten you to it.
• 02:33 Submitting the press release at the right time will
• 02:36 also help the editors to plan their part accordingly.
• 02:41 This really means that you would need to cater for
• 02:44 their deadlines and unfortunately, it's not the other way around.
• 02:47 The journalists don't particularly cater for our own deadlines.
• 02:52 If editors and journalists publish on a Friday,
• 02:55 then try not to wait until Friday morning.
• 02:58 Instead, probably better to send it on Wednesday.
• 03:02 It's really important that we respect the nature of press releases because
• 03:07 press releases flood editors and journalists every day.
• 03:11 We're gonna make sure that our release is the one that they read
• 03:16 by actually covering a really newsworthy topic and
• 03:20 presenting a fresh perspective all on that.
• 03:24 We don't really want to be wasting the time of journalists and
• 03:28 the editors by sending them a sales pitch or
• 03:31 by disguising or advertising within a press release.
• 03:35 To be honest, the reason I mention this
• 03:38 is that it's one of those pet hates for publishers.
• 03:43 So we're gonna work around that and make their life so easy that
• 03:47 we double the chances of getting accepted every time we create the press release.

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