About this lesson
Branding should be a constant component of your marketing strategy. Press releases are a great tool to build your brand credibility.
Download this lesson’s related exercise files.Branding Through Press Releases – Part I
61 KB Branding Through Press Releases – Part I - Solution
Branding Through Press Releases – Part I
Press releases are a great tool to build your brand credibility.
When to use
Branding should be a constant component of your marketing strategy, and can be reflected in the content, logo and boilerplate of your press releases.
Brand credibility can be conveyed in 4 ways:
- Logo or image: non-verbal communication; the logo should convey professionalism and be displayed in every press release as familiarity increases liking.
- Marketing campaigns: the pricing and warranty of a product affect customers’ perception of its quality (e.g. a press release could announce an extension of the warranty of a product to increase brand credibility).
- The vision of an organisation: the values, the future and the purpose of a brand (e.g. if a technology report announces that in 10 years time 70% of vehicles will need to be electric to reduce pollution, state how the vision of your company is going to fit in with this change in the environment).
- Internal operations: how the company is going to deliver its vision and whether it has achieved what it had set out to do (e.g. business and performance reports).
Lesson notes are only available for subscribers.