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About this lesson
Brand credibility depends on two factors, the expertise and the trustworthiness of a brand, both of which can be established and maintained with effective press releases.
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Branding Through Press Releases – Part II
Brand credibility depends on two factors: the expertise and the trustworthiness of a brand, both of which can be established and maintained with effective press releases.
When to use
Branding should be a constant component of your marketing strategy.
- To gain recognition as an expert in your field you need to communicate effectively: press releases must be clear and easy to understand, must be written from the perspective of a “beginner”, must explain complex information in an simple way.
- To inspire trustworthiness, be consistent: your company must be consistent with its vision, the representation of your company must be consistent in the media, and customers perceive that your company or products can be consistently relied on.
Focusing on your competence and consistency will continue to build the reputation of your company.
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