About this lesson
To write an excellent press release, there are four additional aspects you need to research.
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Getting Ready to Write a Press Release – Part II
When it comes to getting ready to write an outstanding press release, everything you need to do falls under the big umbrella of research. This lesson continues to look at what you need to know and research before writing a press release.
When to use
Before writing a press release.
To write an excellent press release, there are four more aspects you need to research:
- Research your industry extensively: learn from competitors who are already at the top of their game and find out the preferences of publishers in your field to increase your chances of getting your press release published.
- Identify the buzzwords in your industry: before starting to write your press release, do keyword research to find out the buzzwords in your industry. This will not only help with your SEO but also make the press release flow more naturally.
- Get to know your product: contact the product manager in your company to get the product file, which tells you why, how and for whom the product was created.
- Understand your audience: catering for your audience will increase the readership of your press release. Find out the needs and desires of your audience, with questions such as:
“What information do they want to know?”
“Why is it relevant to them?” and
“How does this product improve their life?”
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