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About this lesson
The formatting of a press release needs to convey professionalism and follow industry standards in order for it not to be dismissed outright.
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Write Like a Pro – Formatting Tips
The formatting of a press release needs to convey professionalism in order for it not to be dismissed outright.
When to use
The suggestions below are useful to appropriately format a press release.
- The Logo/Letterhead: placed at top of your press release, it conveys the source of the message with immediacy, add credibility, and give a professional look to your company.
- The Contact Information: normally placed on the top left hand-side of the press release, it completes it and should be accurate. The person who will be handling further queries should be someone knowledgeable, reliable and available.
- Time of Release: either “For immediate release” or “Hold until…” should be indicated above the headline of the press release.
- Dateline: after the headline and the subhead, open the press release with your location followed by the date.
- Clues for readers: if a press release is over one page in length, type #more# at the bottom of the first page to indicate that the text continues on the next page. At the end of the press release, type Ends or ### to signal to the reader that the text finishes there.
- Style: Never write your opinions in a press release. Only write in the third person to keep your press release professional and objective.
- Formatting: Your press release should be written in a typical writing font, double spaced, and include page numbers.
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