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1. “GoDaddy offers low cost hosting services” – what is the main problem with this headline?
It isn’t timely.
It is an ad in disguise.
It is too short.
2. The headline “GoDaddy offers low cost hosting services” was revised to “GoDaddy offers new $4 per month web hosting package”. Which aspect of this headline is the most significant improvement?
The headline is more specific: instead of ‘low cost’ it gives the actual price ‘$4 per month’.
The headline is more timely: the word ‘new’ announces a change in the specific services offered by the company.
The headline is longer: 51 characters with spaces instead of 40.
3. “Infinitely Virtual Launches a New Website, Again Raising the Bar on its Competitors”. What is the main problem with the above headline?
Announcing the launch of a new website is not newsworthy.
The headline doesn’t implement branding.
Mentioning the competitors is neither informative nor objective.
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