About this lesson
If written appropriately, the boilerplate has potential for both branding and marketing your company.
Download this lesson’s related exercise files.Learn from Other People’s Mistakes – The Boilerplate.docx
60.8 KB Learn from Other People’s Mistakes – The Boilerplate - Solution.docx
Learn from Other People’s Mistakes – The Boilerplate
If written appropriately, the boilerplate has both a branding and a marketing potential.
When to use
When writing the boilerplate of a press release.
When reading the boilerplate, people must be able to answer the 3 questions below satisfactorily:
- What does this company do?
- Do they offer a service or sell a product?
- Who would be interested in their services or products?
Here are a few suggestions to write a good boilerplate:
- The language should not assume industry specific knowledge (jargon) otherwise the uninformed reader might not be able to understand what a company does.
- The description of what the company does should be easy to understand.
- Open the boilerplate with the name of your company followed by a clear and brief description of what your company does (e.g. “GoSkills is an online learning platform…”).
Lesson notes are only available for subscribers.