Stay positive and productive with 1-year of unlimited courses
Get 1 year access
Press releases are an essential element of any public relations and marketing strategy. A press release can get your company, product or service publicity in print or online media, and even TV or radio.
Video time: 4m 01s
A Press Release is a one or two page document stating newsworthy information about a company, product, or high profile person which can be distributed through different media channels. It is used both as a public relations and a marketing tool.
Video time: 6m 51s
In a nutshell, the purpose of a press release is to inform the media and the public about noteworthy information that has the potential to entice readers to want to find out more.
Video time: 3m 19s
Identifying your target audience will help you craft a press release they will be eager to read, thus increasing the success of your press release.
Video time: 2m 49s
Press releases should be a fundamental part of your marketing strategy. When done right, press releases are a very effective way to market your company, promote your brand and sell products with a small cost to your company.
Video time: 4m 32s
Being able to monitor the success of a press release is very important because you need to know whether your marketing strategy is working, and you need to figure out how you can improve it.
Video time: 2m 50s
Before writing about your product, you need sufficient product knowledge in order to communicate effectively with your customers.
Video time: 3m 55s
Irrespective of the size of your company or PR team, writing a press release should be seen as a team exercise.
Video time: 4m 28s
In order to spread your news as far and wide as possible, it is crucial to get your press release published.
Video time: 3m 58s
When contacting editors and journalists, you need to get it right on the first attempt. You should use this checklist before sending your press release to editors and journalists.
Video time: 2m 38s
The regular publication of press releases can bring many benefits to your company, financially and in terms of its reputation and popularity.
Video time: 4m 20s
Branding should be a constant component of your marketing strategy. Press releases are a great tool to build your brand credibility.
Video time: 5m 24s
Brand credibility depends on two factors, the expertise and the trustworthiness of a brand, both of which can be established and maintained with effective press releases.
Video time: 3m 04s
There are five aspects you absolutely have to include to make your press release an effective marketing and branding tool.
Video time: 4m 36s
Covering the most common press release mistakes is crucial, as they might jeopardise the publication of your press release or whether it gets read.
Video time: 3m 34s
When it comes to getting ready to write an outstanding press release, everything you need to do falls under the big umbrella of research.
Video time: 4m 02s
To write an excellent press release, there are four additional aspects you need to research.
Video time: 3m 14s
Writing a professional press release is crucial to increasing your chances of standing out among the many press releases that flood journalists and editors each day.
Video time: 5m 17s
The formatting of a press release needs to convey professionalism and follow industry standards in order for it not to be dismissed outright.
Video time: 2m 46s
Press releases are not a typical SEO tool. However, if you optimize SEO strategically, press releases can contribute to your marketing strategy.
Video time: 3m 39s
The timing of a press release is crucial to its success. Timing will increase both the odds of getting your press release approved for publication and the readership of your press release.
It’s crucial to nail the headline, as that alone will determine whether people decide to read on.
Video time: 2m 40s
If written appropriately, the boilerplate has potential for both branding and marketing your company.
Press releases can be a very effective crisis management strategy. Inadequate response to a crisis can make stakeholders and customers lose faith in the company, so responding adequately to crises is a must.
Video time: 4m 18s
Once a company has established that there is a threat, it needs to identify the target audience to finalize their communication strategy.
Video time: 4m 14s
There are different types of crisis management statements depending on the stage of the crisis: the most common types are holding statements and reactive statements.
Video time: 4m 22s
Once you have established your target audience, it will be easier to determine your communication channels because these two factors are related.
Video time: 3m 30s
It is important to examine how other companies have dealt with crises in the past and draw conclusions from the outcomes of their choices.
Video time: 3m 31s
If you want to ensure your press release gets approved, published and circulated, having an influence with as many reputable journalists as possible is a must.
Video time: 4m 59s
LinkedIn is currently the top social media platform for professionals, and a recent survey indicates it is the preferred one among journalists. This is why it’s important to learn how can you use it to the benefit of your company
Video time: 5m 34s
Becoming a journalist’s ally means that you make their job easier, which in turn will help you by increasing your chances of getting your press release published.
Video time: 4m 03s
Here are a few final considerations that you will need to make when tackling the task of writing a press release and distributing it.
Video time: 4m 08s
Share this course
Please confirm the name that should appear on the certificate
Warning! Once you have confirmed, you will not be able to change it. If you have accidentally misspelled this name, please contact us at email@example.com.
Start a tour to see how the lessons work
or dive right into your course. You can always access the tour at a later time.
How is your GoSkills experience?
Your feedback has been sent
© 2020 GoSkills Ltd. Skills for career advancement