20 Questions To Help You Start a Business
20 Questions To Help You Start a Business
What you’ll learn
Skills you’ll gain
When starting a company, so many questions run through your mind. How will you manage marketing, your revenue structure, finances, and so on? In this course, global serial entrepreneur Chris Folayan shares the top 20 questions he has posed for his own startups and clients he has mentored worldwide. Chris starts by tackling introspective questions you need to ask yourself concerning your business concept, the origin story, and your passion. He then walks through various key concepts and exercises related to mentorship, building the right team, customer competitive analysis, marketing, and strategies to remain competitive. Finally, Chris shares his lesson on financial and legal business establishment practices. At the end of this course, you’ll have in-depth knowledge of what steps you need to take to build a successful startup.
Syllabus
Download syllabus-
1
Why are you building this business? To be successful and communicate your business well to yourself and others you must have a why. 5m
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2
What are your business and personal goals? Every founder needs to have a personal and business goal they want to achieve. 4m
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3
What is your USP? After watching this lesson you will be able to articulate and differentiate what unique differences your company has which set you apart from your competitors. 4m
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4
What does success and failure look like? You need to have a plan for success and failure. 4m
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5
What kind of founder are you? In this lesson, you'll explore the 3 kinds of founders to better help you understand who you are. 4m
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6
Who are your business advisors? There are 3 types of advisors: Mentor, Connector, and Inspector. 4m
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7
What are your mental health strategies? No one makes it to the top without support. 4m
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1
Who are your customers? Without customers, you have no business. 4m
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2
Who are your competitors? It doesn't matter what your idea is, you have a competitor. 4m
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3
How can you get customers? The name of the game is to capture customers and win over the market. 4m
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4
What is your wide net reach approach? Your wide net reach approach is how wide you cast your customer net. 4m
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5
Are you connecting with the right people? Surrounding yourself with amazing people in your industry is critical to the success of any company and your personal growth. 4m
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6
What is your go to market plan? A marketing plan is a plan used to help you attract customers who want your product. 5m
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7
Are you innovating constantly? As a startup company, you need to constantly innovate. 4m
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1
What is your pivot strategy? Things will not always turn out the way you want. 2m
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2
How can you protect your IP? What kind of legal safety nets should you put in place for the success and protection of your IP/business? 4m
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1
What kind of business should I register? Depending on your business's requirements you would need to choose a type of business entity to register your business under for various legal protections. 5m
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2
What if I need funding from an Investor? Almost every business needs some funding to start. 4m
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3
How can I raise money? Understanding how to raise capital is critical to starting a business. 4m
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4
What is my company name? Your company name is what people will remember you by. 4m
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1
Begin your journey Thank you for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Chris Folayan
Chris Folayan is an award-winning global serial entrepreneur, author, inventor, mentor, investor, and public speaker. Starting his first company at the young age of 7.5 years he is by every definition a serial entrepreneur who loves out-of-the-box thinking. Chris has created and bootstrapped several companies over the years - turning them into multi-million-dollar global brands. He has also raised millions in venture capital funding and expanded several of his companies globally. Chris has spoken all over the world including at the UN about technology and startups, and he has also authored multiple books on the topic of entrepreneurship. Today, Chris mentors, invests, and consults with global brands. Chris holds a BA degree in Marketing from San Jose State University.
Chris Folayan
Serial Entrepreneur and Speaker
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
