Building a Great Personal Brand From Scratch
Building a Great Personal Brand From Scratch
What you’ll learn
Skills you’ll gain
Developing a unique and authentic personal brand that resonates with your professional goals is an art. In this course, Jason Richardson, PsyD, an experienced executive coach and Olympic psychologist, will guide you through this process drawing from his professional experience. First, he introduces foundational principles of personal branding, emphasizing authenticity. Next, he discusses strategies for articulating a mission aligned with core values and strengths. Finally, he advises on establishing clear professional boundaries. After completing this course, you’ll be equipped to create a personal brand that not only feels genuine but also enhances your ability to attract clients, employers, and strategic partners.
Syllabus
Download syllabus-
1
What is a personal brand? Understanding the essence of what a personal brand truly is will help you define and articulate what that means for you. 1m
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1
Defining your vision Creating your personal brand starts with envisioning your ideal future and your role in it. 1m
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2
Expressing your perspective Your personal brand is about more than just the vision; it's about embracing and expressing your true self. 3m
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3
Articulating your mission Defining your mission involves not just envisioning your future but also defining your purpose. 2m
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4
Discovering your values Uncovering your core values is a crucial step in developing your personal brand. 2m
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5
Identifying your strengths Recognizing and leveraging your unique abilities is key to differentiating yourself. 2m
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6
Drawing your line in the sand Understanding your non-negotiables is crucial for authentic self-representation. 1m
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1
Be honest with yourself Congratulations on finishing this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Jason Richardson, PsyD
Jason, also known as “Dr. J-Rich,” is a world champion BMX racer turned MBA, psychologist, speaker, and corporate trainer. He helps professionals adopt a "Gold Medal Mindset for a Championship Life" by inspiring, educating, and challenging them to take ownership and action. As a mental skills coach and Olympic psychologist, Jason combines his experiences as a professional athlete with effective psychological practices for consistent high performance. Known for his high-energy content, interactive participation, and purposeful storytelling, Jason ensures every word, moment, and action spurs further action.
Jason Richardson, PsyD
Executive Coach and Olympic Psychologist at Dr. Jason Richardson Inc.
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
