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Creating a Culture That Inspires Your Employees

Creating a Culture That Inspires Your Employees

Total video time: 1h 21m
Award-winning instructor: Aaron Marshall, PhD
View pricing 14-day money-back guarantee
Beginner No prior experience needed
Bite-sized content Learn at your own pace
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What you’ll learn

Translate values into behaviors
Draw out your hidden culture
Create safe feedback loops
Build social capital
Use onboarding to teach culture
Learn how to identify your values landscape
Make your values tangible
Accelerate trust with designed experiences
Give timely encouragement with authenticity

Skills you’ll gain

Leadership People management

A common trait of great organizations is a healthy culture. Defined simply as the way you do work together, it’s the sum of values and behaviors that flavor your team. In this course, from expert strategist Aaron Marshall, PhD, you'll learn how to strengthen your organizational culture, which will improve communication, boost morale, and foster trust. you'll learn how to truly understand the roots of your culture, honor its best parts, and then translate those values into optimal behaviors. you'll discover how to draw out your “hidden” culture, create feedback loops, and open up communication between layers. Aaron will also show you how to develop support systems to build trust, allowing you to feed your culture for the long haul.

  • 1
    Building a great company culture 1m
  • 1
    Honor the past It's important to know the roots of your company. 3m
  • 2
    Identify guideposts: your values Values are the cornerstone of culture. In this lesson you'll learn how to identify your values landscape. 3m
  • 3
    Translate values into behaviors Values can be vague. 3m
  • 4
    Raise your banner What is your company's cause? 3m
  • 1
    Draw out your hidden culture Clean out your cobwebs. In this lesson you'll learn to close the gap between how you want work to get done and how it actually gets done. 3m
  • 2
    Talk about alignment Misalignment leads to confusion and frustration. 3m
  • 3
    Over communicate change When things change, there's room for misunderstanding. 3m
  • 4
    Create safe feedback loops Feedback drives clarity and re-clarification. 2m
  • 5
    Open communication between layers Like seeds, trust needs certain conditions to grow. 2m
  • 1
    Spend time together Trust takes time but you can accelerate the process by designing shared experiences. 3m
  • 2
    Build social capital Value personal sharing amongst your employees. In this lesson you'll learn how to fosters empathy and friendship building on your team. 2m
  • 3
    Ask for help Asking for help and receiving it reinforces vulnerability and support. 2m
  • 4
    Ask for feedback Feedback is essential for progress. 4m
  • 5
    Assume positive intent Mistakes happen, but they are rarely rooted in vindication. In this lesson, you'll learn exercises for assuming positive intent, always. 2m
  • 6
    Encourage x10 Positive feedback is critical to establishing relational equity. 2m
  • 7
    Don't put off difficult conversations Difficult conversations are easy to avoid, but putting them off only makes things worse. 3m
  • 1
    Clarify roles, encourage support Without clear lines, work falls through the cracks. 3m
  • 2
    Agree on ground rules Ground rules make everything run smoother. 3m
  • 3
    Assess without blame Problems arise, but blame doesn't have to. 2m
  • 4
    Be available Regular check-ins with your team are sacred time that belongs to them. 3m
  • 5
    Schedule play time together Fostering relationships extends to fun things, too. 2m
  • 1
    Use onboarding to teach culture Start incubating culture from the very first touchpoints. 2m
  • 2
    Use working groups to cross-pollinate You never know where the next best idea will come from. In this lesson, you'll learn how to set up cross-functional groups to ideate and get creative. 2m
  • 3
    Use book clubs to accelerate trust building There's a reason there are so many book clubs out there! 2m
  • 4
    Use letter writing to encourage your directs Everyone wants to be seen, known, and valued. 3m
  • 1
    Start building your culture now 1m

Certificate

Certificate of Completion

Awarded upon successful completion of the course.

Certificate sample

Instructor

Aaron Marshall, PhD

Dr. Aaron Marshall is a C-suite executive with nearly a decade of professional coaching under his belt. He has a knack and passion for equipping entrepreneurs, executives, and their teams to take meaningful steps forward. As a strategist and consultant, Aaron integrates his academic background in character formation (Philosophy, MA) and personal/social development (Education, PhD) with practical business experience across a variety of settings – as a small business owner, educator, NPO founder, and COO.Aaron serves as affiliate faculty for Penn State's Kurt Hahn Consortium for Values and Experiential Learning, sits on several boards, and taught a social entrepreneurship course for Westmont College. In the event some portion of their lives goes un-programmed, you’ll find Aaron enjoying family life outdoors – hiking, biking, paddling, skating, or surfing locally.

Chief Operating Officer, Santa Barbara Zoo Aaron Marshall, PhD

Aaron Marshall, PhD

Chief Operating Officer, Santa Barbara Zoo

Accreditations

Link to awards

How GoSkills helped Chris

I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.

Chris Sanchez GoSkills learner
Chris Sanchez, GoSkills learner