Data-Driven Storytelling: Inspire Action through Data
Data-Driven Storytelling: Inspire Action through Data
What you’ll learn
Skills you’ll gain
Most organizations are aware that making data-driven decisions is essential to growing a business and improving performance, but many aren’t aware of how to use data and charts to tell powerful stories that convey not only the "what," but also the "so what" and the "what next." In short, most organizations don’t play their data’s concerto. They need to play the music. In this course, longtime trainer Rebeca Pop shares how to leverage the narrative arc to tell dynamic data stories and how to incorporate annotations, colors, and inspiring headlines to craft static data stories that inspire action. Rebeca will give you numerous tips and tricks along with a handout that you can use in future endeavors. After this course, you’ll be better skilled to elevate data storytelling for your reports and presentations.
Syllabus
Download syllabus-
1
You're a natural-born storyteller You grow up surrounded by storytelling (think books, movies, theatre), but somehow people often end up seeing data and storytelling as two elements that can't be easily combined. 3m
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2
Identifying your inspiration As you develop your data storytelling skills, it's key to pick a source of inspiration. 2m
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3
Do stories need data? After this lesson, you'll be able to combine the credibility of data and the engagement driven by storytelling. 2m
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The narrative arc The narrative arc is the foundation of storytelling and can be applied to your data visualizations. 3m
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5
Narrative arc example While being familiar with the narrative arc is a key initial step in your data storytelling journey, seeing examples will help this come to life. 4m
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Templates are not enough Regardless of the data visualization tool that you are using, you might find yourself defaulting to graphs that are available in templates. 2m
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2
Leverage annotations Annotations are quick and easy to incorporate, but often forgotten. After this lesson, you'll be able to leverage annotations to tell a data story. 3m
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3
Pay attention to colors Colors are complex and picking the right color can be a complex, time-consuming process. 2m
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4
Don't forget the headline Headlines are often the first element that your audience will see so knowing how to craft a catchy headline can help your message come across. 2m
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Mistakes to avoid Now that you learned the secret ingredients to creating engaging storytelling, knowing what to avoid is equally important. 4m
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2
Using a practice handout Using a handout guide can be incredibly helpful when deciding how to craft your story using data. 3m
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3
Practice with a case study Utilizing a case study can help you practice what you learned right away. 3m
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4
Review additional resources The instructor will walk you through a few additional resources that you can explore as a next step. 3m
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1
Begin crafting your stories Thank you for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Rebeca Pop
Rebeca is the founder of Vizlogue, a data visualization and data storytelling lab that offers training and consulting services. She has delivered presentations to over 3,000 participants all around the world. Rebeca is also an adjunct professor at the University of Chicago, and at Northwestern University. Prior to founding Vizlogue, she spent almost a decade working in marketing science and digital analytics across a variety of industries.
Rebeca Pop
Data Visualization Speaker and Trainer
Accreditations
Link to awards
How GoSkills helped Chris
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