Developing Business Partnerships
Developing Business Partnerships
What you’ll learn
Skills you’ll gain
In your career, you'll likely work with many stakeholders in different facets, and a business partnership is one of the trickier relationships to navigate. This course, taught by longtime business executive Marcel Badart, will provide you with the skills you need to identify, develop, build, and sustain strategic business partnerships. Marcel will walk you through the basic factors that influence a partnership, from the nature of the relationship to the stakeholders involved. He'll then share the steps of developing the relationship, including prospecting, negotiating, and onboarding your new business partner. Finally, he'll guide you through tips to ensure a successful, long-term partnership.
Syllabus
Download syllabus-
1
Partnerships and success The ability to develop and manage productive business partnerships is becoming a core competency for a growing number of companies. 3m
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The BDM role Business development managers (BDMs) are a key role at organizations looking to build strategic partnerships. 3m
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3
Types of partnerships Not all partnerships are equal, and it is important to understand how they differ. 3m
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Finding the right business partners Productive and successful partnerships are ones that not only support your company's strategy, but in which cultural fit and other factors align.After completing this lesson, you will be able to leverage several factors that influence your ability to build productive partnerships. 3m
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Identifying key stakeholders This lesson outlines the importance of executive and other stakeholder support in partnership success. 2m
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6
Architecting the deal Before they can be productive, and before the deal is signed, partnerships must be well architected and constructed. 3m
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Partner value propositions A value proposition is what you use to make the case for the partnership to a prospective partner. 3m
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Partner prospect research Prospect research helps ensure that the prospect is the right one for your portfolio. 2m
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3
Partner recruitment Cold calling is one way of approaching your partner prospects, but there are other, more effective ways, too. 3m
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4
Negotiating a partner deal Just as important as mastering the mechanics of the deal, the thought you put into a specific partnership's vision, goals and manageability are key. 3m
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5
Onboarding your new partner Once the deal is signed, onboarding begins and your role begins to transition. 2m
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1
Partner management basics When designing new partnership agreements, it is essential for you to understand how the partner management team operates. 3m
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New initiatives Over the course of a partnership lifecycle, you may run into additional opportunities to leverage the trusted relationship. 2m
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Business development careers In this last chapter, we take a look at some ideas that will enhance your BDM career and beyond. 3m
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What's ahead The landscape of business is rapidly changing. 3m
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Leveling up Being a business development manager doesn't mean finishing just one partner deal. 2m
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What to do next 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Marcel Badart
Marcel's 20+ years in marketing, business development and alliance management include manager- and director-level roles with Microsoft, Esri, and several early-stage technology and service companies. In this time of rapid change, he is eager to share his insights, knowledge and personal experience with young professionals looking for guidance in the early stages of their business careers. Marcel is currently working with faculty researchers at UC Santa Barbara to develop corporate partnerships that will drive future innovations. Marcel holds a Bachelor of Science in Business Administration from the University of Southern California.
Marcel Badart
Director of Corporate Relations at UC Santa Barbara
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
