Writing Emails People Want to Read
Writing Emails People Want to Read
Skills you’ll gain
The times change, but email remains the largest professional messaging platform and its here to stay; that's why it's vital to master.
In this course by expert Sam Bennett, learn to write great emails that'll leave a positive impression and even sell to your recipient. Analyze the three types of emails, master transactional and inquiry emails, and distinguish between marketing and sales emails to save time and energy. Communicate clearly and compel your audience, discover how to write emails that'll sell to your customers, and cover advanced strategies to perfect the art of email-writing.
Syllabus
Download syllabus-
1
Building personal connection Emails are a powerful communication tool because they give you the opportunity to be both direct and personal. 2m
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2
Using an email type You may write different types of emails throughout each day, and being mindful of your email type will help you write more impactfully. 2m
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3
Emails that ask for something Emails often require asking for a task, deliverable or favor, which can be awkward if you aren't comfortable doing so. 2m
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4
Emails that sell vs. emails that market Understanding the difference between marketing and sales emails can make the difference between profit and loss. 1m
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5
Becoming clearly understood Some of the rules of good writing don't apply to writing a strong email. 2m
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1
Writing for education and enjoyment Like a great teacher makes learning fun, you have a chance to intrigue, convince and even sell your recipient all while having them enjoy the process. 1m
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2
The art of graceful interruption Everyone is busy - especially people reading emails - so you need to be able to capture their attention right away and then keep it. 1m
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3
The number one question It's common to suffer writer's block when you're not sure what to say. 2m
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4
How to get them to write you back Few things are more frustrating than sending a great email and then not getting a response. 1m
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Great stories If you can tell a good story, your emails will always get opened. 1m
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2
Values and character People are motivated by their values and by their character. 1m
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3
The 3 most important words There are three little words that make up the backbone of every great email: You, Get, Because. 2m
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4
How to write a terrible email We've all gotten terrible emails, but do you know WHY they were terrible? 2m
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What time of day to send emails Maybe you've heard that you need to send emails at the crack of dawn. 2m
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Opens, clicks, and unsubscribes One of the advantages of email is that the metrics are easily available – open rates, click through rates, unsubscribe rates, etc. 3m
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How many emails is too many? The average worker receives over 120 emails each day. How do you be consistent without overwhelming them? 2m
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Where to find sure-fire copy Your clients, customers, and colleagues are telling you exactly what they want and need all the time. 2m
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How to make an email blast feel personal No matter what you're selling, or to whom, you always want your email marketing to feel like a personal invitation. 2m
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3
The all-important call to action How do you figure out what your call to action is, and how do you phrase it so they actually DO it? 1m
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4
To newsletter or not to newsletter? Email newsletters have fallen in and out of favor. What are the costs and benefits of sending newsletters? 3m
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When is an email not an email? Never let a great email go to waste. After this lesson, you'll be able to reuse them as blog posts, social media posts, and more. 2m
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Curated content and affiliate marketing There are simple, ethical ways to share other people's writing, ideas, products, and services - and even make money from it. 2m
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3
What if it's been too long? Turning a "cold" contact into a warm one is easier than you might think. 3m
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4
FAQs and About Us pages The "FAQ" and "About Us" pages are often the most-visited of any website, and they represent a terrific opportunity to turn a prospect into a buyer. 2m
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1
Great emails change the world Now, you should feel confident in your ability to achieve more using email. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Sam Bennett
Sam is a keynote speaker, a specialist in creativity and productivity, and the author of the bestselling book Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day, which Seth Godin called “an instant classic, essential reading.”
Sam is also the author of Start Right Where You Are: How Little Changes Can Make a Big Difference for Overwhelmed Procrastinators, Frustrated Overachievers, and Recovering Perfectionists. Her latest book is The 15-Minute Method: The Surprisingly Simple Art of Getting It Done.
Sam Bennett
Author & Keynote Speaker
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
