Generative AI for Innovative Business Branding
Generative AI for Innovative Business Branding
What you’ll learn
Skills you’ll gain
In your professional journey, generative AI plays a pivotal role in business branding. From written and visual ideation to customer service, your proficiency in leveraging generative AI can significantly enhance your work. In this course, professor and award-winning trainer, Dr. Dustin York, provides a step-by-step guide to integrating generative AI into business branding, enabling you to put these strategies into action immediately. Dr. York starts by delivering essential insights into both generative AI and contemporary business branding. Next, he explores various aspects of branding where generative AI can be applied, including content development, customer service, knowledge management, and more. Finally, Dr. York shares tactics for effectively employing this technology to bolster your branding endeavors. After this course, you’ll possess an array of generative AI techniques that can be readily applied to your role in business branding.
Syllabus
Download syllabus-
1
How AI benefits business Generative AI may seem like a daunting new technology, but it can actually be a helpful tool for innovating your business. 3m
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2
Building an effective brand Innovation is required to build an effective business brand today. 3m
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Create compelling content Your brand is built off the back of content generation, and generative AI can help. 3m
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2
Tell your story with imagery Visuals can help tell the story of your business brand. 3m
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3
Streamline your written communication Your business's written word through memos, reports and emails can be supported with the use of generative AI. 4m
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4
Personalize your customer service Today, customers expect personalized service immediately which can be difficult at scale, but generative AI can help. 3m
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5
Optimize your knowledge management With so much customer information available to the business, generative AI can help control knowledge management. 3m
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6
Tailor AI prompts to your brand Prompt engineering is your new super skill to get the most out of generative AI, and it's important to be able to tailor your AI prompts to your brand. 4m
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Evaluate ethical concerns Generative AI spotlights a number of ethical concerns when applied to a business brand. 3m
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2
Maintain perspective Although AI is a super tool and can help you elevate your brand, it's important to ensure that your brand stays aligned with your vision and business goals. 3m
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1
Now, let's take action Thank you for watching this course! Now that you've completed this course, you're ready to begin using generative AI to support your business brand. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Dustin York, EdD
Dr. Dustin York is an Associate Professor at Maryville University in St. Louis, and he serves as a national keynote speaker and trainer. Dr. York also worked in branding for the 2008 Obama Presidential campaign along with branding for agency clients like Pepsi Co. and Nike. Dr. York's specialties include digital and leadership branding, and he is also a subject matter expert for CNN, Entrepreneur.com, and Forbes. Dr. York is a contributor for Harvard Business Review, and he was awarded the American Marketing Association 4 Under 40, Maryville President's Award for Strategic Leadership and Transformation Innovation, and an Apple Distinguished Educator.
Dustin York, EdD
Communication & Innovation Strategist, Speaker, and Professor
Accreditations
Link to awards
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