Generative AI for ROI: Personalized Marketing for Growth
Generative AI for ROI: Personalized Marketing for Growth
What you’ll learn
Skills you’ll gain
Navigating the AI landscape can be challenging. In this course, AI expert Lorenzo Johnson imparts vital lessons on harnessing AI for business growth. Lorenzo emphasizes the importance of correctly integrating AI tools and scaling operations, alerting you to common pitfalls. Then, he provides valuable guidance on crafting personalized marketing strategies, enhancing user experiences, and leveraging customer feedback via AI. Finally, Lorenzo underscores the significance of upscaling and cross-selling tactics and preparing for the future of Generative AI. By the end of the course, you'll have a practical AI toolkit for your marketing and sales initiatives.
Syllabus
Download syllabus-
1
Identify opportunities to apply AI The ability to recognize the potential of generative AI across various sectors can pave the way for unprecedented operational enhancements. 3m
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2
Choose the right AI tools Being able to choose the appropriate AI tools facilitates seamless AI integration into business operations, minimizes resource wastage, and increases the likelihood of successful business development projects. 2m
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3
Scale with AI Scaling business operations using generative AI can drive significant growth and efficiency. 3m
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1
Generate strategic marketing prompts Effective prompt engineering is a key component to getting the most out of generative AI. 2m
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2
Increase engagement with personalization Personalized content enables the delivery of a superior user experience, fostering a stronger connection between your brand and its audience, and paving the way for increased user satisfaction and loyalty. 2m
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3
Promote dynamic user experiences The ability to empower users to have a sense of control in their experiences by providing dynamic and intuitive interactions with you is a great way to personalize marketing efforts. 3m
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4
Analyze customer feedback Generative AI can analyze customer feedback and social media sentiment to provide insights into what customers want and how they feel about a company's products or services. 3m
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5
Upsell and cross-sell with AI Being able to build effective sales strategies provides a distinct advantage in maximizing revenue opportunities and improving overall business performance. 3m
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1
Practice AI quality control Quality control of AI-generated content is critical to maintain trust and credibility. 2m
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2
Optimize and maintain your AI strategy Regular optimization and maintenance of an AI strategy is essential to keep up with evolving business goals and technology advancements. 3m
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1
The future of generative AI Thank you for watching this course! 2m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Lorenzo Johnson
Lorenzo is a partner at Sociallyin, one of the nation's premier Social Media agencies as one of the only agencies in the country that has a sole focus on Social Media. Lorenzo's background in Executive Leadership and Sales Coaching, combined with being a leader in one of the countries highest ranked Preferred Agency Partners, gives him an ideal background and understanding of what it takes to not only execute social media plans, but do them in a way that truly nurtures and converts. Lorenzo serves clients internationally, including being sought after to speak to sales and leadership teams on small to large scales internationally.
Lorenzo Johnson
Social Selling Expert, Leadership Coach, and Community Mentor
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
