How to Influence & Persuade
How to Influence & Persuade
What you’ll learn
Skills you’ll gain
Success in business depends on being able to get your viewpoint heard and your ideas taken seriously. So how do you feel about your powers of persuasion? Have you ever been told you're a little gullible? Or if someone tries to talk you into doing something you'd really rather not, do you recognize their tactics? If not, your persuasion skills could use a little strengthening. In this course, taught by author and executive coach Don Gilman, EdD, you'll learn how to recognize persuasion techniques when they're being used against you, as well as how to use those powerful techniques to influence others. you'll learn how to dance between the two tactics of pushing and pulling, use methods of matching and mirroring that feel authentic, and you'll be able to frame important conversations more meaningfully. By the end of this course, you'll become much more influential, and you'll be able to do it in a way that feels natural and authentic rather than manipulative.
Syllabus
Download syllabus-
1
Not just a sales technique Using tactics like influence and persuasion isn't just for those working in sales, marketing, or other similar roles. 2m
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2
Avoiding tendencies Persuasion and influence can easily be misinterpreted as manipulation. 3m
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Pushing and pulling Effectively persuading someone is a dance between two tactics, commonly known as pushing and pulling. 3m
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Communicating with confidence In order to be persuasive, you have to be able to communicate with others. 3m
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3
Frames of reference Frames of reference are used when making judgements, but can often be harmful when making assumptions or reaching a conclusion. 3m
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Building rapport Building a rapport is a great first step towards establishing respect, trust, and understanding. 3m
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2
Matching and mirroring Mirroring can be a helpful way of expressing interest and deepening rapport between parties. 3m
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3
Setting a pace By setting a pace to a conversation, you add credibility and a sense that you can "read the room." After this lesson, you'll be able to leverage a proven strategy to kick off conversations and presentations with more impact. 3m
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Persuasive presentations When you're presenting information, having a logical flow and process can be necessary to stay organized and focused on the message. 3m
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Persuasive storytelling Using stories is a fantastic method to compel your audience and get them interested. 3m
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2
Embedding commands When delivering a command, you should always think about what you do want rather than what you don't. 2m
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3
Influencing outcomes There are several ways in which you can work to ensure the outcome you're looking for. 3m
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4
Overcoming challenges It's natural for you to encounter obstacles when working to persuade another person. 3m
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1
Action planning At this point, you're ready to put things into practice. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Don Gilman, EdD
Dr. Don Gilman is an author, seasoned consultant and coach to senior management, and a highly sought speaker and trainer. He focuses on helping tech organizations thrive in a VUCA (Volatile, Uncertain, Complex, and Ambiguous) environment. With over 30 years of experience and advanced degrees in Nuclear Engineering, Physics, Engineering Management, and Organizational Change, Dr. Don's broad base of knowledge and expertise has been leveraged around the world with hundreds of leading tech companies, including Apple, Boeing, Google, NASA, Salesforce.com, and many others.
Don Gilman, EdD
Principal, Gilman Consulting Group
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
