Invest in Yourself: Crafting an Incredible Personal Brand
Invest in Yourself: Crafting an Incredible Personal Brand
What you’ll learn
Skills you’ll gain
Owning your personal brand is essential to bettering your career. It can set you apart from the competition and showcase your unique abilities. In this course, taught by Kelli Schutrop, a thought leader in digital marketing for the staffing industry, you’ll be walked through the step-by-step process of transforming your personal brand into something more valuable and marketable. Kelli shares how everyone from entrepreneurs to CEOs can use strategic steps to build and amplify their personal brand. You’ll learn how to overcome imposter syndrome, differentiate yourself, and construct a meaningful brand story that will resonate. Upon completing this course, you’ll recognize that by investing in your personal brand, you’ll discover how to connect with mentors and hit your mark.
Syllabus
Download syllabus-
1
Take charge Did you know you already have a personal brand? 2m
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2
Define your personal brand Building and maintaining a personal brand has become more accessible and important than ever before. 2m
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3
Overcome imposter syndrome Everyone experiences imposter syndrome, but success requires finding ways to overcome it. 2m
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4
Create your differentiator Being distinct, notable, and differentiated are pivotal to a personal brand. 3m
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Discover your motivation Your motivations drive your personal brand strategy. 2m
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2
Personal branding golden rules The key to succeeding at personal branding is to stick to a set of 5 golden rules. 3m
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3
Tell your brand story Stories are built into our DNA, it's how we communicate. 3m
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Importance of mentors Nobody does it alone and you need advice from those who have been there. 3m
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2
Create a personal advisory board Many areas of your personal brand will benefit from the help of a specialist. 2m
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Develop a strategy Every branding project requires a strong and concise strategy. 2m
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Implement your plan After watching this video, you will be able to implement your campaign plan. 2m
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3
Revise and grow A good personal brand is always improving. After watching this video, you will be able to examine where you've been and revise your plan for action. 2m
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Create videos on social Creating videos isn't challenging, and now is the best time to be developing them. 4m
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2
Use LinkedIn There is no better platform on the internet to grow your professional brand than LinkedIn. 3m
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3
Manage your brand at work Your personal brand can be used to grow your career. 3m
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4
Audit your touchpoints After watching this video, you will be able to audit all the interactions you have with your audience. 3m
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5
Share your brand It's an art form to get people to remember you after just one conversation. 2m
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Effectively networking After watching this video, you will be able to network with ease. Taking your brand to new heights means mastering the art of networking. 3m
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2
Become the hub The best position you can be in is to champion for other people's success. 2m
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3
Volunteer in your industry After watching this video, you will be able to extend your personal brand by volunteering and giving back. 3m
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4
Trade shows and conferences Events offer you an influential platform and an incredible networking opportunity. 3m
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1
Go for the long run Thank you for watching this course. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Kelli Schutrop
Kelli Schutrop is the Vice President of Sales and Marketing at Parqa, a performance marketing agency that helps staffing and recruiting companies leverage digital marketing strategies to achieve their business goals. Kelli has years of experience in marketing communications, PR, branding, and digital. Her career has included managing marketing in-house, and consulting business owners and leaders across the country on their marketing strategies. Kelli's passion for marketing has inspired her to share her expertise with others. Kelli regularly hosts fireside chats with industry leaders, conducts speaking engagements, and sits on boards and committees. Kelli has a BA in Public Relations and Marketing from the University of Northwestern, Saint Paul and resides in Minneapolis with her family.
Kelli Schutrop
Digital Marketing Expert and Director of Sales & Marketing
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
