Make More Money: How to Raise Your Prices
Make More Money: How to Raise Your Prices
What you’ll learn
Skills you’ll gain
It may seem counter-intuitive in an increasingly competitive world, but it’s time to raise your prices. You deserve to charge the prices that match the quality of your product. In this course, taught by entrepreneurship expert Sam Bennett, you'll learn the simple tools and strategies to effectively raise your prices without resistance from clients and customers. Discover how to raise rates for your existing clients, establish the concept of value-based pricing, and leverage the timeless art of storytelling to sell your existing products and services for much more. you'll also learn how to overcome early cultural and family programming when it comes to finances, as well as how to attract new high-end clients. By the end of this course, you'll have a clear understanding of how the worth of a product is largely based on emotion, and how to use this to your financial advantage.
Syllabus
Download syllabus-
1
Let's do the math In order to raise your prices, you need to get an understanding of where you are now. 1m
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2
See what everyone else is charging Do you know what the Market Rate is for your product or service? 1m
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3
Alienate some of those clients Cheap clients are a total time-suck. 1m
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4
But you're so conflicted Raising your prices means you have to face your clients. 2m
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5
What about when they pushback? So you've told your clients you're raising your rates, and now they are upset. 1m
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1
Imposter syndrome and self-worth Sometimes it's not our customers that keep us from raising our rates - it's us. 2m
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2
Stop guessing what they'll pay You may think you know, but you don't know exactly how much your customers are willing to pay for your services or products until you ask. 1m
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3
Establish value-based pricing You should always charge based on the value of your product to your customer. 3m
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4
Create high-end offers High end offer are a great way to add perspective and options. 2m
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5
When you're in a price-sensitive field When you are in an industry where the margins are narrow, and everyone is competing to offer the lowest possible price, there is still room to raise your prices. 1m
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1
Why $49 and $99 are the same Consumers have a general "money mindset" at various price points. 2m
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2
Tell a story with your prices Most customers are engaged by a simple, compelling story. 1m
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3
Adding in charitable elements Your high end clients can not only support your lower-end clients, they can also allow you to give more back to your community. 1m
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1
Enhance the value of your packages So you have a high-end package – make it higher. 1m
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2
Creating high-value packages High end offers are inherently more personal. 1m
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3
Creating high-value via partnership You don't need a huge cash flow to offer a high end option. 2m
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4
How to treat champagne clients Keep your top customers happy and they'll keep coming back. 2m
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1
Get paid in the currency you want You always get paid in the currency you're asking for: Maybe you've been asking for social media likes, connections, or pats on the back. 2m
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2
Overcoming your "money story" What did you learn about money as a kid? 1m
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3
Overcoming society's "money story" The news headlines about the economy can and will cause you some anxiety. 1m
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4
How to raise your bottom line We all have a financial "bottom line" that lets us know if we are on financial track or in trouble. 2m
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5
Change your attitude about marketing Marketing is anything you do to help people know you, like you, and trust you. 2m
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1
Identifying your ideal client Customers who can and will pay your higher prices are your ideal clients. Here are three simple questions to create your ideal client avatar. 2m
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2
What is your client's immediate problem? People will pay top dollar to have their problems solved. 2m
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3
Where does your ideal client hang out? Birds of a feather flock together. In this lesson, you'll learn how to figure out where your ideal clients are hiding. 2m
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4
How to initiate the conversation You want to approach high-end clients a bit differently. 2m
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5
How to have an assessment conversation When you ask powerful questions, people will sell themselves your product. 2m
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1
It's not about the money 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Sam Bennett
Sam is a keynote speaker, a specialist in creativity and productivity, and the author of the bestselling book Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day, which Seth Godin called “an instant classic, essential reading.”
Sam is also the author of Start Right Where You Are: How Little Changes Can Make a Big Difference for Overwhelmed Procrastinators, Frustrated Overachievers, and Recovering Perfectionists. Her latest book is The 15-Minute Method: The Surprisingly Simple Art of Getting It Done.
Sam Bennett
Author & Keynote Speaker
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
