Persuasion in Business Communication

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Persuasion in Business Communication

Estimated study time: 3h
Total video time: 1h 11m
Award-winning instructor: TJ Walker
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Beginner No prior experience needed
Bite-sized content Learn at your own pace
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What you’ll learn

Persuasive speech, presentations, and briefings
How to influence colleagues, clients, and leadership
The art of inspiring people to adopt new behaviors
Strategies to get buy-in for your ideas and budgets
Techniques to sign more customers and clients

Skills you’ll gain

Communication Presentation skills Public speaking Active listening Storytelling

Want to hear “yes” more often at work? Whether you're pitching a proposal, leading a team, or closing a deal, persuasive speaking is the power skill that moves things forward. Without it, ideas stall — and so do careers.

This practical course breaks down proven persuasion techniques into clear, step-by-step methods you can apply right away. Learn how to influence coworkers, clients, and decision-makers so they champion your ideas, support your plans, and take action.

Led by TJ Walker, a top communication coach with over 30 years of global experience, you'll sharpen your persuasive edge and start getting results.

Syllabus

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  • 1
    Increase Your Odds of Getting a Face-to-Face Meeting A quick and easy way to get attention and increase your chances to gain some influence. 3m
  • 2
    Always Choose Your Best Persuasion Opportunities Persuasion is easier when you combine the best opportunities with the right skills. 3m
  • 3
    Mapping Out Your Finish Line in Advance What do you want people to do? You can't effectively persuade people if you don't know the answer to this key question. 2m
  • 4
    Moving the Numbers Game In Your Favor Effective persuasion comes down to increasing your opportunities and setting the right target. 4m
  • 5
    The Unique Advantage of Persuasion in the Business World Persuade the person who is likely to benefit the most from your ideas, not someone who is resistant to change. 7m
  • 1
    Master the Process of NOT Telling People Too Much You might be excited about what you do, but focus on the benefits - don't explain every detail, feature, or step in your process. 6m
  • 2
    The 5 Key Messages for Your Persuasion Success What will motivate your audience to take action? Brainstorm, prioritize, and focus. 4m
  • 3
    Your Secret Source of Winning Persuasion Messages The people you've persuaded before know what worked - ask them what you did right. 5m
  • 4
    Persuade More by Talking Less Persuasion is often accomplished through a conversation, not a one-way speech or presentation. 5m
  • 5
    More for You, By Not Talking About You Focus on "what's in it for me" for your audience. 3m
  • 6
    Here is How You Get People to Remember Your Messages Stories are powerful ways to share messages and boost retention. 6m
  • 7
    Perfect Your Persuasive Presentation Practice and refine your persuasive talk using video, and if you really want to know its effectiveness, ask for feedback from someone you trust. 4m
  • 1
    Mastering Persuasive Body Language Be aware of how you look - and who and what you look at - when speaking to an audience. 4m
  • 2
    Persuasion That Takes 6 Months Is Still Persuasion Two skills can help you keep things in perspective: listening and patience. 4m
  • 3
    Persuasion Is Sometimes More Effective At the Top Than At The Bottom Of all the people you could speak with, which ones could help you reach the outcome you want? 3m
  • 4
    Conclusion: You are Now Ready to Persuade! Thank you for taking this course. Now get out there and practice what you've learned! 1m

Certificate

Certificate of Completion

Awarded upon successful completion of the course.

Certificate sample

Instructor

TJ Walker

TJ Walker has been conducting media training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.

His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal and Business Week Bestseller. Walker is a also a regular contributor to Forbes and the Reuters Insider Network and has written for the Huffington Post.

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Public Speaking Trainer and Author TJ Walker

TJ Walker

Public Speaking Trainer and Author

  • Leadership
  • Soft Skills

Accreditations

How GoSkills helped Chris

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Chris Sanchez, GoSkills learner