Technical WordPress SEO
Technical WordPress SEO
What you’ll learn
Skills you’ll gain
Technical SEO is an excellent way to improve the search ranking of your WordPress site. In this course, SEO consultant and instructor Arianna Lupi will teach you technical SEO techniques to enhance your website's discoverability, structure, and performance, propelling you to the top of search results. Arianna begins with a general explanation of how Technical SEO functions and how it can be optimized in WordPress. She then demonstrates how to improve usability, media handling, mobile-friendliness, and speed. Arianna also reveals the technical tools and plugins SEO professionals use to enhance performance and conduct diagnostics, including web crawls and speed tests. By the end of this course, you will have the skills to go beyond keywords and optimize the technical SEO foundations of your WordPress website.
Syllabus
Download syllabus-
1
What is technical SEO? Technical SEO plays an essential role in enhancing website performance and visibility on search engines. 1m
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2
Navigating WordPress In order to effectively apply technical SEO principles to WordPress, it's important to familiarize yourself with the overall WordPress interface and set-up. 2m
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3
Implementing SEO elements in WordPress While the core elements of technical SEO remain consistent across various platforms, there can be differences when implementing these elements in WordPress compared to other similar platforms. 1m
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1
Yoast SEO Yoast SEO is one of the most popular WordPress plugins available that helps optimize websites for search engines. 2m
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2
RankMath RankMath is growing in popularity with true SEO experts. 2m
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3
W3 Total Cache W3 Total Cache has a ton of features to improve your site's speed, but the most important one is page caching. 2m
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4
Using TechnicalSEO.com Testing is a core part of technical SEO. After this lesson, you'll be able to use SEO tools from TechnicalSEO.com to conduct tests of your own. 2m
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5
Using Smush to optimize images A great tool to compress images is WP Smush. After this lesson, you'll be able to find this tool and begin using it on your WordPress site. 2m
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1
Preparing your technical SEO worksheet Documenting your technical SEO process is a great way to analyze and track your progress. 3m
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2
Setting up Webmaster tools Before running an audit and crawling your site using third party tools, it's helpful to have your site set up with Bing and Google's tools. 2m
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1
Introduction to crawlers Crawlability is the foundation of your technical SEO strategy. 1m
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2
Crawling tools There are many different tools you can use for crawling your site. 2m
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3
Crawling your site When you begin an SEO project, the first step is to crawl a site. After this lesson, you'll be able to conduct an initial site crawl. 3m
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4
Creating and testing a Robots.txt file A great way to create and manage a robots.txt file is using a plugin. 3m
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1
Indexability and site architecture Indexation is a fundamental step in the search engine optimization process. 3m
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2
Fixing indexation issues Fixing indexation issues can help ensure that your website content reaches search engines effectively. 2m
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3
Creating and managing sitemaps A really great way to get your site indexed and discovered is by using sitemaps. After this lesson, you'll be able to create and manage a sitemap. 2m
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4
Site errors and redirects Once you get your site up and running, it's important to keep your WordPress site running smoothly. 2m
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5
Finding broken and orphan links Finding broken and orphan links can help you boost your user experience and SEO. 3m
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6
Improving structure and architecture Domain structure is a widely debated and hot topic in SEO. After this lesson, you'll be able to outline a domain structure. 2m
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7
Enhancing understandability with schema Schema markup helps Google better understand your content. 2m
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8
Inserting structured data It's easy to enter structured data into WordPress, using the right tools. 2m
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Renderability Technical SEO can improve website ranking by ultimately improving search engines' abilities to crawl, index, and rank the site higher in search results. 2m
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2
Setting up and improving canonicals Mastering canonical URLs is a great way to secure your WordPress site's SEO. 3m
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3
HTTP vs HTTPS It's super important to have your site make the move to HTTPS as soon as possible. 2m
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4
Fixing and improving meta elements One of the easiest things that can go wrong is having incorrect or poorly-formatted page titles and descriptions. 3m
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1
Page experience and mobile friendliness Improving the page experience and mobile friendliness of your site can help you improve your website engagement and SEO rankings. 2m
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2
Google Speed Insights Using Google Speed Insights is a great way to save money on your SEO efforts. 2m
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3
Mobile-friendly testing You should be making your mobile site your number one priority. After this lesson, you'll be able to conduct a test on your mobile site. 2m
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4
Optimizing images If you're not optimizing your images, you are slowing your website down and losing out on traffic. 2m
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5
Measuring site performance To know if your SEO tactics are working, you need to measure your performance. After this lesson, you'll be able to measure your site performance. 3m
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6
Core Web Vitals Core Web Vitals are important for enhancing user experiences for your WordPress site. 2m
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1
Boost your rankings with technical SEO Thank you for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Arianna Lupi
Arianna Lupi is an independent SEO consultant with over seven years of experience in the SEO industry. She holds a bachelor's degree in International Business and an MS in Data Science. Her SEO expertise spans e-commerce, SaaS, publishing, and CPG industries. She has helped companies such as Money.com, Holded, Sendlane, Unilever, and Alchemy grow their SEO presence. She is also the founder of aprendoseo, an SEO e-learning and content platform in LATAM, boasting over 300 students.
Arianna is an active member and advocate in female SEO communities, including Women in Tech SEO and Latinas in SEO.
Arianna Lupi
SEO Consultant and Instructor
Accreditations
Link to awards
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