Turning Data into Strategies
Turning Data into Strategies
What you’ll learn
Skills you’ll gain
Creating a bridge between data and decision-making requires both data and business skills. You need to understand data quality, data availability, and visual analytics, as well as business goals and audience needs. In this course, longtime trainer Rebeca Pop shares her process for developing business strategies rooted in data-driven insights. Rebeca begins by discussing business goals, then explains how to evaluate your data and audience. Finally, she teaches how to leverage visual analytics and present your insights compellingly. After this course, you'll be better equipped to make informed decisions for business growth.
Syllabus
Download syllabus-
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Requirements of data-driven goals In order to successfully use data to inform strategy, you'll want to ensure you have clearly defined, data-driven goals in your organization. 3m
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Avoid common pitfalls Being eager to take a data-driven approach to defining goals is important, but it's equally critical for organizations to understand the most common pitfalls. 2m
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Consider data availability Making strategic decisions is not possible without a clear understanding of the data available. 3m
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Explore data quality It's impossible to make strategic decisions without solid data quality. 3m
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Craft audience-centric strategies Understanding who your audience is will guide you towards selecting the data sets you need and asking the right questions to inform business decisions. 3m
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Explore types of business audiences Being able to differentiate between different types of audiences is key to developing successful data-driven insights and strategies. 3m
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Select the right metrics In order to present actionable insights, you need to first determine what metrics you'll use. 3m
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Search for patterns To better understand data results and develop insights, start looking for patterns. 3m
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Add benchmarks and context Isolated data points can only tell part of the story, so you'll want to ensure you add benchmarks and context to paint a clear picture. 2m
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Be creative and concise It's important that you can translate your actionable insights in a creative and concise manner to drive momentum forward. 3m
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Highlight actionable next steps When presenting insights, your audience might not immediately see the link between learnings and action points. 2m
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Visualize your data From deciphering complex trends to telling compelling stories, visuals can help you turn raw data into actionable insights, After this lesson, you'll be able to explain the value of visualizing your data to illustrate insights. 2m
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Explore types of charts From trend-tracking line charts to the classic bar charts for comparisons, each chart type tells a unique story. 3m
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Use reports, presentations, and dashboards Data insights that drive strategic decisions can be presented in various formats. 2m
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Measure success over time It's just as important to evaluate the success of your strategies over time as it is to develop them. 2m
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Adjust course Keeping an open mind and being willing to change course is essential to long-term success. 2m
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Start transforming data Thanks for completing this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Rebeca Pop
Rebeca is the founder of Vizlogue, a data visualization and data storytelling lab that offers training and consulting services. She has delivered presentations to over 3,000 participants all around the world. Rebeca is also an adjunct professor at the University of Chicago, and at Northwestern University. Prior to founding Vizlogue, she spent almost a decade working in marketing science and digital analytics across a variety of industries.
Rebeca Pop
Data Visualization Speaker and Trainer
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
