The Visual Language of Design: A Guide for Non-Designers

Having a basic understanding of design is an important element towards creating stunning documents and presentations, simplifying file formats, and even avoiding legal trouble. In this course, taught by noted designer, illustrator, and creative technologist Sarah Lawrence, you’ll be empowered by learning some important fundamentals of design, as well as gain important insights into color theory, typography, design considerations, branding and more. Whether it’s being able to execute specific tasks such as quickly estimating a color value from the RGB codes, or simply setting up files for print perfectly every time, you’ll have a new set of skills that will allow you to avoid critical mistakes along with an ability to communicate your needs to outside talent when necessary to achieve your desired goals. You’ll also learn how to recognize emerging trends and understand what’s necessary to help your customers find you in a crowded field. By course’s end, you should feel confident in your ability to appropriately use colors, fonts, and files, as well as creating your own website and establishing consistent branding.