Writing Great Content With Gen AI that Doesn’t Sound Fake
Writing Great Content With Gen AI that Doesn’t Sound Fake
What you’ll learn
Skills you’ll gain
Explore the art of creating authentic, engaging marketing content using generative AI, ensuring your brand's voice shines through every piece. This course is taught by Nels Henderson, a seasoned Digital Marketing Professor and Consultant with expertise in AI-driven content. First, delve into crafting compelling marketing prompts with a focus on role, voice, and tone for authenticity. Next, learn to target specific markets with tailored AI prompts, enhancing the relevance of your content. Finally, discover how to edit and refine AI-generated outputs to ensure they resonate with your audience and sound genuine. After completing this course, marketers, content creators, and AI enthusiasts will possess the skills to produce high-quality, authentic content that aligns with their brand and engages their audience effectively.
Syllabus
Download syllabus-
1
Anatomy of a marketing prompt A good marketing prompt starts with thoughtful planning. 1m
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2
Provide clear prompt direction Knowing what type of market you are creating content for can be key to creating content with AI that sounds authentic. 1m
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3
Translate brand identity into tone guidelines It can be a challenge for all marketers to make sure that the generated output of AI sounds like your brand. 1m
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4
Integrate context for enhanced SEO Combining context and SEO is a powerful technique for improving search results. 1m
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1
Meet audience expectations While AI aids in content creation, prioritize quality over quantity. 1m
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2
Tell a story Typically when telling a great story, the plot would follow a pattern where there is a connection, a challenge or something surprisingly creative. 1m
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3
Add a human touch Editing and refining prompt outputs is an important step in ensuring that it sounds genuine and not generated. 1m
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1
Continue generating authenticity with AI Now you have a strong foundation for crafting excellent marketing content with AI. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Nels Henderson
Nels Henderson has taught university-level marketing courses in strategy and web analytics for over two decades. He is a small business owner of a mobile notary practice and a marketing consultant, formerly managing websites for a Fortune 500 company. Highly trained in Agile methodology, leadership, and facilitation skills, Nels received his BA in Political Science from the University of California, Santa Barbara. He also holds a Master's Degree in Organizational Management from Antioch University, and is a Certified Digital Marketing Professional (CDMP) through the Digital Marketing Institute.
Nels Henderson
Digital Marketing Professor and Consultant
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
