Focus video player for keyboard shortcuts

Auto

- HD
- 720p
- 540p
- 360p

1.00x

cc
- 0.50x
- 0.75x
- 1.00x
- 1.25x
- 1.50x
- 1.75x
- 2.00x

We hope you enjoyed this lesson.

Cool lesson, huh? Share it with your friends

## About this lesson

Learn how to analyze your preference values to better understand how important each of your criteria is to you, relative to each other.

## Exercise files

There are no related exercise files for this lesson.

## Quick reference

### Preference Values

These numbers represent the relative importances of your criteria and their levels.

### When to use

Use this to analyze your preferences in more detail and compare the relative importance of your criteria and their levels more in-depth.

### Instructions

#### Table of preference values

- Shows you the preference values for all levels of all your criteria
- The bolded numbers represent the relative importances of the criteria as a whole, as well as those of the highest level of each criterion
- The bolded numbers sum to 100, allowing you to interpret the criteria in relative terms (e.g. "weather (30%) is 2x more important than public transportation (15%)")
- Your highest-ranked possible alternative would have the highest level in each criterion, giving it a total score of 100

#### Polar chart of preference values

- A more condensed and visual way to view the preference values of your criteria and their levels
- The bigger the radius of a sector, the higher the preference value of that criterion
- Hover over any sector to view exact percentages

#### Relative importance of criteria

- Use this to see how much more important one criterion is to you relative to another
- The bolded numbers and non-bolded numbers are inverses of each other

#### Criterion value functions

- Shows you how much the preference values of your criteria increase by level
- Note the slope of each line, which tells you about the marginal effects of moving to higher categories on a criterion (i.e.
*constant*versus*increasing*versus*decreasing*marginal effects).

### Hints & tips

- For more detailed explanations about these charts, view the help menu on the right of the preference values page.

Lesson notes are only available for subscribers.