Business Writing
by Faith Watson
1h 44m
Overview
Want to impress at the office with your communication skills? This online course will benefit people at all levels across the organization who want to learn how to effectively communicate in a business setting.
Syllabus
Course Introduction
Introduction to Business Writing
Review of the value and impact of business writing skills in professional environments.
Personal Business Writing
Resume
Learn the uses and content of an effective resume, and its most applicable and common structures.
Cover Letter
Learn how to construct an effective cover letter for a resume.
Bio
Learn how to create a bio for business use.
Business Correspondence Basics
Business Letters
Learn common uses of business letters, and their generally accepted tone, structure and format.
Business Emails
Learn common uses of businesses emails, and their generally accepted tone, structure and format.
Inquiries and Requests
Learn how to craft letters of inquiry and request in professional environments.
Thanks and Recognition
Learn how to craft letters of thanks and recognition in professional environments.
Apologies, Explanations and Bad News
Learn how to craft letters of explanation or apology in professional environments.
Sales or Prospecting Mail
Learn how to craft an effective sales letter in the professional environment.
Internal Communications
Usage, Audience and Tone
Overview of uses and approaches to written interoffice correspondence.
HR and Employment-related Reports and Reviews
Overview of human resources-related reports as part of company communications.
Notes, Messages and Memorandums
Learn best practices for content and formatting of notes, memos and messages.
Departmental Reports
Learn best practices for content and formatting of departmental reports.
Customer-Facing Communications
Trademarks, Taglines and Other Identifiers
Learn the basic rules of handling brand identifiers in business writing applications.
Business Cards
Learn how to write the text for a basic business card.
Social Media Overview
Introduction to the general topic of business writing on social media.
Learn the uses and best practices for writing business-related content on Facebook.
Learn the uses and best practices for writing business-related content on Twitter.
Website Essentials
Business Website Overview
Introduction to the general topic of business writing on a website.
Landing and Home Pages
Learn the uses of a homepage for a website and how the page content best welcomes visitors to the business site, and directs them.
Sales Pages and Opt-In Offers
Learn the uses and varieties of sales pages and opt-in offers for a business website and essentials for the content to sell to visitors on the site.
About Us and Company Profile Pages
Learn the uses of an about page or company profile page for a website and how the page content best informs visitors about the business.
Description
In 23 engaging lessons you will learn how to deftly navigate the world of business communications through expertly crafted letters, emails and memos, draft a strong resume, employ best practices on social media and business websites, plus more.
Being able to communicate is an indispensable skill in any industry. Effective business writing can help you land your dream job, get the results you want when communicating with colleagues or customers, and gain respect amongst your peers. These practical tutorials will help you on your journey to mastering effective business communications!
Once enrolled, our friendly support team and tutors are here to help with any course related inquiries.
Accreditations and approvals
Instructor
Reviews127
Really interesting, offering great tips and excellent advice.
— Charlotte Davis
It was very informative. I have learned some new techniques on effective business writing.
— Noeleen Scodnick
I found the course helpful. The video tutorials, sample solutions and quiz were all very engaging. Thanks!
— Lucinda Rasmussen
View all reviews
