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Adobe Illustrator is the industry-leading vector drawing program used by professional designers around the globe for digital graphics, illustrations, and typography for print and web. In this online course, you will learn how to design a mascot logo from scratch, learning essential Illustrator tools and techniques in the process.
If you are an aspiring graphic designer or digital artist, you will harness Illustrator's powerful design tools to create a professional vector artwork that can be added to your portfolio to showcase your skills to potential clients or employers.
Video tutorials are recorded in Adobe Illustrator CC 2017. If you are new to Illustrator, master the basics first with our Illustrator - Basic course.
- 31 practical tutorials.
- How to import a sketch to use as the base of the design.
- Trace the outline of a photo or sketch, then finer shapes and details.
- Best ways to come up with color schemes, and save your color palettes.
- Lay down flat colors, then add shadows and highlights for depth.
- Strike a balance with color tweaks and adjustments.
- Use the Blend Tool to give the illusion of 3D extruded text by adding depth.
- Warp and distort text to make it fit within your design.
- Convert text and shapes into vector points to save on RAM.
- Use the Pathfinder tool to merge everything together and group similar colors.
- Create and apply a custom texture.
- Merge textures and logo design to create the final product.
- How to save your file in various formats for output.
Once enrolled, our friendly support team and tutors are here to help with any course related inquiries.
Putting it All Together
Overview and Pre-requisitesAfter covering all of the basics from the Adobe Illustrator Basics course, we can get started on our project.
References and InspirationQuick chat about gathering references and inspiration.
Importing SketchesImporting my sketches that will be used as a base.
Tracing a Photo or Sketch
Setting Things UpSetting up our document and creating a new layer for the sketch that we will be tracing.
First PassTracing the outer shape of the sketch with the Pen Tool.
Tracing Finer Shapes and Details
Second PassOnce we trace the outlines we can begin focusing on the next largest shapes in our design.
Third PassOne more pass to make sure that we get all of our remaining shapes that we haven't traced yet.
Now we will focus on adding a few more details to help push our sketch further.
Adjusting our LinesAfter tracing all of the main shapes we may need to adjust the width of some of the lines and strokes to add variation and make things balanced before moving on.
Finding a Color Scheme
Thinking in ColorAfter we’ve traced the sketch in black and white we can start thinking about what colors we want to use.
Scheming on ColorsShow different ways to come up with color schemes.
Saving Your Color PalettesSaving your colors in the document.
Beginning the Color Phase
Laying in the FlatsOnce we pick out a few color schemes to try out we can begin coloring our main logo filling in the flat colors for different parts of the illustration.
Throwing ShadeAfter laying down the flat colors we can begin adding some extra shapes that will serve as our shadows.
Moving Towards the LightAfter laying down the shadows we will make another pass, this time focusing on the highlights.
Adjusting our Colors
Striking a BalanceReviewing what we have so far and making any necessary color tweaks or adjustments.
Adding our Text
Searching for FontsExploring some different font options
ExplorationExperimenting with different fonts and font combinations to use in our design.
Manipulating the Text
Custom TypeAfter choosing a typeface we can look at some ways to tweak and customize the font to make it fit with our theme.
How to Increase or Decrease the Size of a PathAs we start playing around with the text we will look at the Offset Paths feature and how to create extra outlines and highlights.
Blending to Create Depth
Extruded TextAfter experimenting with the Offset Paths feature we can use the Blend Tool to give the illusion of 3D extruded text by adding depth.
Extruded ShapesShow how this can be used on basic shapes in addition to text for creating depth.
Warping and Distorting Text
Once we have a lockup that we are happy with we can take a look at different ways we can arch, bend, or twist our type to make it fit within our design.
Fitting Things Together
Assembling our Logo Elements
Combining our main logo illustration with our primary text to create a lockup.
Adding our Secondary Text
Incorporating the secondary text into the logo lockup.
Expanding the Design
Expanding ShapesWith our logo mostly set up we will expand all of our text and shapes to convert everything into vector points and save on RAM.
Merging the Logo
Using the Pathfinder to Merge
After converting and expanding the design we will merge everything together to simplify our logo.
Creating a Custom Texture
Making a Grunge TextureWe will get ready to add some finishing touches to the logo design starting with a texture that we will create from scratch using my own technique for making a distorted/grunge texture.
Applying our Texture
Adding Texture to a Logo
After creating our custom textures we will now combine it with the logo design and create a few iterations to see what looks best.
Merging the Texture with our Logo
Merging our LogoOnce we decide on an iteration that we like best we will merge all of our textures and logo design elements together into a final.
PresentationWith our final logo in place we can work on how we want to present it.
Adding a BackgroundAdd a background color and either a texture or a larger, ghosted version of the logo in the background complete with a layer mask to keep everything confined to our art board.
Final Output / Conclusion
Saving Your Logo
Saving our file in various formats for output.