After choosing a typeface we can look at some ways to tweak and customize the font to make it fit with our theme.
When to use
Once deciding upon a primary and secondary typeface, we can then look at some ways that we can tweak and customize the type to make it fit better within our logo design.
- Begin by opening the Custom Type - Exercise.ai file
- Select the 'Bulls' type and make a copy by dragging it downwards while holding the Alt/Option+Shift keys
- With your new copy selected, convert the text to outlines by going to the Type Menu and choosing 'Create Outlines'
- Your text will now be converted into a shape and will no longer be editable
- Switch to your Pen Tool (P) and create a point on the top right edge of the left side of the letter 'U' as shown in the video
- Hold down the Shift Key and create a second point that extends beyond the top left edge of the letter
- Create a third point to create a triangular shape, and then proceed to close the shape and fill it with solid black
- Hold down the Alt/Option keys and drag the black triangle shape over to the top of the second 'L' in the text
- We now have two black triangles on the tops of our letters
- Create a triangle that cuts into the first 'L' using the bottom of the letter as a guide
- Fill this triangle with solid white so that it now appears to be cutting into the first 'L'
- Drag a copy over to your second 'L' so that you have the same shape on both of the letters
- Switch to your Selection Tool (V) and click and drag around all of your outlined type and triangular shapes
- Go to the Window Menu and open the Pathfinder if you don't see it in your panels to the right side of the interface
- With everything still selected, choose the Merge option from the second row of icons in the Pathfinder panel
- This will merge all of our shapes together
- After merging your shapes, grab your Direct Selection Tool (A) and click inside one of the white triangles before deleting it
- Do the same for the second white shape
- Your text should remain the same, except now there won't be any white shapes on top
- You can double check this by adding a rectangle on top of the text that covers it completely, sending it to the back, and making sure that everything is one color
- Zoom in to your merged shape and use your Direct Selection Tool (A) to click and drag around each of the letters and then deleting any extra points that we don't need
- In some cases once you delete a point, you will just need to make sure that the remaining points stay connected
- To do this you will need to click on the last point with your Pen Tool (P) and then close the shape
- Repeat this for the rest of the letters to clean up your lines
Hints & tips
- When merging shapes together in Illustrator it can be helpful to place a new shape in back to see if there are any extra shapes you don't need.
Lesson notes are only available for subscribers.