Introduction to Marketing

by David Brownlee

1h 47m

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Overview

In today's competitive, rapidly changing marketplace, marketing is the most important lifeline to your business. Learning how to put together a clear marketing strategy and create successful marketing campaigns is essential to build awareness of your brand, attract the ideal clients for your business, and increase revenues. If you are new to marketing and don't know where to start, or want to discover how effective marketing can benefit you, this training can help you take your business to the next level.  


Syllabus

Challenges3m 38s

Define the biggest challenges that your product or service helps your customers overcome.

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Solutions5m 24s

Articulate the specific solutions your products or services provide for your customers.

Bold Promise4m 07s

A bold promise is a statement or question you can use to grab attention of the reader, viewer or listener. Put together an irresistible message that will pique the curiosity, desire and interest of your prospects.

Who They Are5m 43s

Discover exactly who your ideal client is and what makes them your ideal client. This is the first key to unlocking marketing magic.

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Where They Are3m 49s

We look at where your ideal client is. That way, we can begin a campaign to target them and start building a relationship with them through marketing.

Why They Are4m 59s

You will learn how to connect with your ideal client’s “Why.” As humans, our brains build connections with the “why” of companies and individuals first. This concept is crucial to learn when discovering marketing magic.

The Overview6m 37s

Discover how to put together an effective marketing plan that is fast, simple and proven to work.

Messaging8m 13s

Learn to put together your clear, concise message that you want to articulate to your prospects. You will also create a compelling company or individual story that you will use to build rapport with your audience.

Converting6m 58s

Learn how to convert prospects into raving fan clients through your marketing campaigns.

Items of Value5m 38s

Learn what “Items of Value” are to your audience that will help them know, like and trust you before you ever meet them.

Advertising Framework5m 49s

Learn the advertising framework you can use in any advertising medium you choose.

Images in Your Ads4m 31s

Learn what kind of images to use in your ads that attract consumers’ attention.

Social Media Updates5m 59s

We look at the importance of social media in marketing and how to get the most out of it.

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Landing Pages4m 23s

Discover what the difference is between a website and landing pages and how they can attract more customers to your brand.

Blogs5m 47s

We look at the importance of blogs and how to use them to get results.

Email Campaigns4m 04s

At this time, email campaigns are still the most cost-effective and get the best results.

Social Media Ads5m 32s

Paid social media ads can help you attract your ideal clients and expose them to your brand more than once through retargeting.

Print Ads3m 54s

We will look at how to campaign with print ads and continue to build your brand and client base.

Track4m 11s

Learn how to properly track your marketing efforts.

Measure2m 06s

You will discover how to measure your marketing results so that you can make educated decisions moving forward.

Adjust5m 39s

Learn how to adjust your campaigns and promotions to get the results that you are after.


Description

In this online course you will discover the 7 steps to effective marketing to convey a valuable message that addresses your customers’ needs, target and attract your ideal clients, spread awareness of your products and services and grow your business.

Highlights:

  • 21 practical tutorials.
  • Identify who your ideal client is and how to connect with them.
  • Create a simple, effective marketing plan.
  • Articulate a compelling message to build rapport with your audience.
  • Convert prospects into customers and fans.
  • Create marketing content with items of value.
  • Understand the advertising framework for any medium.
  • Use social media, blogs, and websites to attract more customers to your brand.
  • Promote your products or services through email campaigns, print and online advertising.
  • Track and measure your marketing efforts to determine results.

Once enrolled, our friendly support team and tutors are here to help with any course related inquiries.


Accreditations and approvals

CPD - The CPD Certification Service.

Reviews6

Some very interesting information on marketing skills for beginners

— Sarah Bradley

Excellent course material.

— Arun Sebastian Abey

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