Introduction to Marketing

7 Steps to Effective Marketing

Testimonials (272 reviews)


Premium video tutorials

Award-winning instructors

Personalized learning

Get certified

Learn at your own pace

Mobile (learn on-the-go)

Unlimited tests and quizzes

Regularly updated content


In today's competitive, rapidly changing marketplace, marketing is the most important lifeline to your business. Learning how to put together a clear marketing strategy and create successful marketing campaigns is essential to build awareness of your brand, attract the ideal clients for your business, and increase revenues. If you are new to marketing and don't know where to start, or want to discover how effective marketing can benefit you, this training can help you take your business to the next level.  

In this Introduction to Marketing course online, you will discover the 7 steps to effective marketing to convey a valuable message that addresses your customers’ needs, target and attract your ideal clients, spread awareness of your products and services and grow your business.


  • 21 practical tutorials.
  • Identify who your ideal client is and how to connect with them.
  • Create a simple, effective marketing plan.
  • Articulate a compelling message to build rapport with your audience.
  • Convert prospects into customers and fans.
  • Create marketing content with items of value.
  • Understand the advertising framework for any medium.
  • Use social media, blogs, and websites to attract more customers to your brand.
  • Promote your products or services through email campaigns, print and online advertising.
  • Track and measure your marketing efforts to determine results.

Once enrolled, our friendly support team and tutors are here to help with any course related inquiries.

Introduction to Marketing
Focus video player for keyboard shortcuts
  • 720p
  • 540p
  • 360p
  • 0.50x
  • 0.75x
  • 1.00x
  • 1.25x
  • 1.50x
  • 1.75x
  • 2.00x


Skill level: Beginner
Certificate: Yes
Lessons: 21
Accredited by: CPD
Pre-requisites: None
Video duration: 1h 49m
Estimated study time: 10h 30m for all materials

Accreditations and approvals



Try it!


Define the biggest challenges that your product or service helps your customers overcome.



Articulate the specific solutions your products or services provide for your customers.


Bold Promise

A bold promise is a statement or question you can use to grab attention of the reader, viewer or listener. Put together an irresistible message that will pique the curiosity, desire and interest of your prospects.


Try it!

Who They Are

Discover exactly who your ideal client is and what makes them your ideal client. This is the first key to unlocking marketing magic.


Where They Are

We look at where your ideal client is. That way, we can begin a campaign to target them and start building a relationship with them through marketing.


Why They Are

You will learn how to connect with your ideal client’s “Why.” As humans, our brains build connections with the “why” of companies and individuals first. This concept is crucial to learn when discovering marketing magic.


The Overview

Discover how to put together an effective marketing plan that is fast, simple and proven to work.



Learn to put together your clear, concise message that you want to articulate to your prospects. You will also create a compelling company or individual story that you will use to build rapport with your audience.



Learn how to convert prospects into raving fan clients through your marketing campaigns.


Items of Value

Learn what “Items of Value” are to your audience that will help them know, like and trust you before you ever meet them.


Advertising Framework

Learn the advertising framework you can use in any advertising medium you choose.


Images in Your Ads

Learn what kind of images to use in your ads that attract consumers’ attention.


Try it!

Social Media Updates

We look at the importance of social media in marketing and how to get the most out of it.


Landing Pages

Discover what the difference is between a website and landing pages and how they can attract more customers to your brand.



We look at the importance of blogs and how to use them to get results.


Email Campaigns

At this time, email campaigns are still the most cost-effective and get the best results.


Social Media Ads

Paid social media ads can help you attract your ideal clients and expose them to your brand more than once through retargeting.


Print Ads

We will look at how to campaign with print ads and continue to build your brand and client base.



Learn how to properly track your marketing efforts.



You will discover how to measure your marketing results so that you can make educated decisions moving forward.



Learn how to adjust your campaigns and promotions to get the results that you are after.

Download syllabus