17 Critical Questions to Improve Your Marketing Strategy
17 Critical Questions to Improve Your Marketing Strategy
What you’ll learn
Skills you’ll gain
It’s hard to make your business successful without a smart and solid marketing plan, but where do you start? And what deserves your primary focus? In this course, you'll get answers to the 17 key questions any organization needs to address in order to meet its goals. You'll learn how to craft an effective value proposition, understand who your target market really is, and turn your business goals into clear objectives. The course is taught by Jeff Staats, a marketing leader, marketing consultant, and growth strategist. Whether it’s making sure every step in your buyer’s journey funnel is constructed optimally or making clever use of your marketing budget, Jeff gives you a simple approach to prioritizing and executing your marketing objectives. The clarity you'll gain in this course will give you an effective methodology upon which to build your marketing plan.
Syllabus
Download syllabus-
1
Are you addressing pain points? It is extremely important that your marketing is effectively addressing a pain point for your target audience. 3m
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2
Who is your ideal customer? Knowing who your ideal customer is and why they buy is the key to effective and efficient marketing. 3m
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3
Is your marketing structure right? Having the right marketing structure in place is the difference between ineffective and effective marketing results. 3m
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4
Have you defined your brand? Before you implement or update your marketing plan, you need to know your brand. 3m
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5
Are you adapting to trends and changes? Trends and industry changes move quickly. 3m
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1
What channels should you prioritize? With a limited budget, you must be extremely judicious with where and when you market your product or service. 3m
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2
Can you improve brand awareness? If your marketing efforts are not producing the leads or revenue you've been hoping for, there could be a problem at the top of your funnel. 3m
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3
Can you leverage influencers and product users? In many cases, a successful marketing plan leverages either influencers or user-generated content to keep the brand top of mind. 3m
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4
Are you effectively using social media? Being present on social media is a necessity, but knowing the right frequency, platform, and message to your target audience is gold. 3m
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5
Can you personalize marketing efforts? If you're sending the wrong message to the wrong target audience, that could lead to wasted spendings and poor results. 3m
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1
Can you enhance customer experience? Customers are the lifeblood of every business. 3m
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2
Can you optimize customer journey? A great customer experience is all about optimizing each step in the process to excite and delight customers. 3m
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3
Can you test and refine your strategy? Not all pieces of a marketing strategy produce great results. 3m
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4
Can you increase customer loyalty? If you're losing customers at a rapid pace or not providing your customers the experience they thought they should receive, it's important to start with a customer marketing strategy. 3m
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1
What metrics should you be measuring? There are many metrics and KPIs that you can track and measure to uncover if your marketing strategy is performing as you would like. 3m
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2
Can you increase marketing success? It's crucial to pinpoint where your marketing strategy is succeeding and where it needs some work. 3m
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3
Can you build an effective budget? As a marketer, it's up to you to know where your budget should be allocated to acquire or retain customers. 4m
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1
Unlock marketing success Thank you for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Jeffrey Staats
Jeff is one of the few people who knew that marketing was his passion since he was in high school. He earned a BA in Marketing Economics from Baldwin-Wallace University and an MBA in Marketing Management from John Carroll University. With over 20 years as a marketing automation expert and leader, Jeff has been able to successfully build and grow marketing teams within multiple industries. He was the Head of Marketing for Able for over 6 years, Head of Marketing for TalentLaunch, and is currently the Chief Marketing Officer for Haley Marketing. He’s also an adjunct marketing professor at Notre Dame College in Cleveland, OH. Jeff has an entrepreneurial spirit and is highly focused, innovative, and a catalyst for change.
Jeffrey Staats
Marketing Expert, Educator, and Entrepreneur
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
